Boston Pizza unveiled new brand positioning that reinforces its commitment to providing the perfect guest experience, and identifies it as the destination for Canadians with a connection to sports. Featuring the tagline ‘We’ll Make You A Fan.’, the integrated campaign begins Saturday, February 21 with a 30-second brand essence spot to introduce the new positioning. […]
The 2015 Academy Awards, hollywood’s biggest night is usually filled with a lot of pomp and circumstance, red carpets, long dresses and acceptance speeches. But last year, an unexpected star took center stage, equally pleasing both the winners and the runners up. That star? Pizza. A Hollywood first, pizza was dished out to some lucky […]
Nutella hazelnut spread celebrated International Pancake Tuesday with a party for its fans in New York City. Ferrero U.S.A., Inc., the makers of Nutella, teamed-up with Dominique Ansel, chef and owner of Dominique Ansel Bakery in New York City and creator of the Cronut, to create a special limited edition Nutella Pancake Cone especially made for […]
Today, 805 million people suffer from hunger in the world: an enormous figure that does not often make the headlines. To draw attention to this problem, the United Nations World Food Programme – the largest humanitarian organization fighting hunger worldwide, initiated the ‘805 million names’ awareness campaign, starring football player Zlatan Ibrahimovic. “Each one of […]
Pizza Hut Australia has recently launched a special range of items as part of a Valentine’s Day promotion. The chain produced 35 sets of nail polish, inspired by their pizza creations—the set of eight yummy nail polishes include colors like “Meat Me After Midnight”, “Sparkling Supreme”, and “Poppin Pepperoni”. Pizza Hut Australia head of marketing […]
Anchor Cheddar lit up London landmarks as they kicked off their ‘The Cheese Sandwich Needs You’ campaign to get Britain #onboard. The cheese sandwich is falling out of favour in the UK, and Anchor Cheddar is on a mission to remind us, that with the right cheese, it’s the perfect lunchtime treat. Their team of […]
Love stories aren’t always perfect fairytales – but they’re always worth celebrating. As people around the world take a moment to cherish their loved ones on Valentine’s Day, DOVE Chocolate is celebrating love stories that are a little less ordinary. Through an online video series on the DOVE Chocolate YouTube Channel, three couples tell their […]
Starbucks is the latest brand to jump on-board the Valentine’s Day bandwagon, with the coffee chain serving up free trials of Match.com alongside its lattes and espressos. Customers will be offered the chance to register with Match.com for free, using the store’s free Wi-Fi. Starbucks will also celebrate Valentine’s Day by offering customers a buy […]
Mountain Dew took a vertical leap and announced a multi-year partnership with basketball all-star and cultural icon, Russell Westbrook. The partnership with Westbrook, who is known for his creative personality on and off the basketball court, marks the original flavour’s first national partnership with a pro basketball player and will tip off an entirely new […]
This Valentine’s Day, Oreo is giving all the people who aren’t exactly enthusiastic about the hallmark holiday something they can love: stories about awkward, unexpected romance starring the brand’s new twist on a classic dessert – the newly-released Red Velvet flavored Oreo. Oreo, with the help of creative agency 360i, is kicking off its “Feel the […]