Coca‑Cola announced the return of its popular ‘Share a Coke’ campaign, revealing that the 2014 campaign will be bigger and better, giving even more people across the UK the opportunity to Share a Coke with friends and family this summer.
The new names that have been added to the list for 2014 will cover 80% of the UK population – from Albert right through to Zachary and including familiar names such as Dave, John and Sarah, to rarer ones such as Chelsie, Emmet, Levi, Beata and Troy. And, for the first time, some of the UK’s most popular nicknames including Mum, Dad, Bro, Sis, Dude, Buddy, and Bestie will also be available for people to share with their loved ones.
Over 1,000 names and nicknames will appear across individual 500ml and 375ml PET bottles of Coca‑Cola, Diet Coke and Coca‑Cola Zero. In addition, nicknames will be available on 330ml cans.
“Share a Coke was a massive success in 2013, generating huge excitement across the country. We were overwhelmed by the response both in store and the interaction of people online. We are thrilled to be bringing Share a Coke back in 2014 – and on a much bigger scale, with more names on bottles and more opportunities for the British public to share a Coke with friends and loved ones. Watch this space for more details throughout the summer as we announce ways in which we’ll be giving everyone the chance to share a Coke,” commented Jon Woods, General Manager, Coca-Cola Great Britain & Ireland.
The personalised bottles will be stocked at retailers and independent stores across the country throughout the summer.
The campaign is once again supported by extensive integrated marketing campaign which includes OOH, TVC, digital and experiential activity. The Share a Coke advert, entitled ‘Bobby’, follows one dog’s quest to find his personalised Coke bottle and shows just how everyone is included in this summer’s campaign. The advert launches across digital channels this week.