McDonald’s Announces Official Opening of First Restaurant in Vietnam

McDonald’s Announces Official Opening of First Restaurant in Vietnam

McDonald’s Corporation announced the opening of its first restaurant in Vietnam, which also marks the 10,000th restaurant for the chain in the Asia, Pacific, Middle East, and Africa region. The opening of the 24-hour Drive-Thru McDonald’s restaurant — the first drive-thru restaurant ever in Vietnam — heralds an entirely new level of dining convenience for […]

John Smith’s Takes ‘Smooth Favourite’ to UK Pub Drinkers Through Space

John Smith’s Takes ‘Smooth Favourite’ to UK Pub Drinkers Through Space

Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth Favourite’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at 28 jump and flat racecourses across the UK. John Smith’s Extra Smooth, Heineken’s leading ale brand, is the nation’s […]

Heineken Gets Men To Declare Their Love For A Mystery Date In A Box

Heineken Gets Men To Declare Their Love For A Mystery Date In A Box

http://www.youtube.com/watch?v=mmF61zh8YL0#t=0 Many people think that men are not typically sentimental or vocal about their love, so Heineken and Wieden + Kennedy have encouraged them to declare their love on social media for an “adventure mystery date” in a box. To get this date, women can send a tweet to @Heineken_US so that the company will […]

Batemans Brewery Celebrates 140th Anniversary With New Branding & Beers

Batemans Brewery Celebrates 140th Anniversary With New Branding & Beers

Batemans, the family brewer based in Lincolnshire, is celebrating its 140th anniversary by launching new branding using the strapline ‘Craft Brewers Since 1874’, alongside a selection of exciting new product launches, including Bohemian Brews and Biscuit Barrel Beers. The new product branding boasts a more contemporary design, with a strapline that highlights the heritage and […]

McDonald’s Sochi Website Hijacked by Gay Activist to Protest Sponsorship

McDonald’s Sochi Website Hijacked by Gay Activist to Protest Sponsorship

Scott Wooledge, an LGBT activist, has launched a parody version of McDonald’s Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia’s anti-gay laws. The website is hosted at cheerstosochi.org and has a near identical web address to the McDonald’s website URL and aims to act as a resource for people to confront the […]

Arla Appoints Space as BTL Agency For Danish Chocolate Milk Brand Cocio

Arla Appoints Space as BTL Agency For Danish Chocolate Milk Brand Cocio

Space has been appointed by the UK’s number one dairy company Arla to handle below-the-line communications for chocolate milk brand Cocio as it launches in the UK. The agency secured the business following previous projects it has delivered for Arla. Space will be responsible for developing a programme of initiatives aimed at driving trial and […]

Charley’s & Coca-Cola Announce New Product and Marketing Agreement

Charley’s & Coca-Cola Announce New Product and Marketing Agreement

GOSH Enterprises, parent company of Charley’s Grilled Subs and Charleys Philly Steaks restaurant concepts, and The Coca-Cola Company, the world’s largest beverage company, today announced a multi-year product and marketing agreement to serve Coca-Cola products in over 400 of its restaurants across the United States. “As the leading Philly Cheesesteak restaurant brand Charleys is delighted […]

Emilio Estefan & Botran Rums: Classics Blended To A New Beat

Emilio Estefan & Botran Rums: Classics Blended To A New Beat

19-time Grammy Award-winning producer and entrepreneur Emilio Estefan, and leading fine rum producer Botran Rum, announced they are officially joining together two entities that have been residing on the same plane of production excellence for many years now. Emilio’s appreciation for tradition aligns with the values Botran Rum has held in such high regard for […]

Canadian Fans Take Centre Stage in Celebrating 50 Years of Nutella

Canadian Fans Take Centre Stage in Celebrating 50 Years of Nutella

To mark World Nutella Day, Ferrero Canada invites Canadians to join in the global festivities celebrating Nutella’s 50th birthday. The global campaign is the first of its kind for the company. Nutella fans around the world are being asked to share their own personal Nutella stories online at www.nutellastories.com in the form of text postings, […]