Pepsi has revealed that its #Futbolnow campaign saw fans spend the time equivalent of more than 35,000 football matches engaging with the featured content. For the activity, which kicked off ahead of the Fifa World Cup last year, cans and bottles of Pepsi Max were transformed into interactive digital experiences. Consumers were encouraged to use […]
The road to the Super Bowl includes a new stop this year: the kitchens of the world’s most distinguished culinary college. PepsiCo announced “Game Day Grub Match,” a culinary competition in which student chefs from The Culinary Institute of America (CIA) will compete to create the ultimate Super Bowl party dish. The competition kicks off […]
Bruegger’s Bagels, known for its freshly baked, authentic New York-style bagels, has launched “Behind the Taste,” a video series that gives fans an inside look at the people and traditions behind the brand – plus a bonus for viewers. The first video vignette, which debuted January 7, features Ben Richards, a bagel expert who has […]
Weight Watchers has kicked off its 2015 marketing drive with a refreshed look and feel designed to communicate the weight loss brand is ‘here to help’. The ad campaign, developed by Saatchi & Saatchi, comprises three 30 and three 20-second TV spots and showcases Weight Watchers’ new offering for its ProPoints weight loss plan, which […]
Leading breakfast brand Weetabix is launching a new multi-channel campaign in the New Year that looks to get kids excited by the choice of a nutritious breakfast. With spend over £5.5 million, the Weetabuddies campaign will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” src1=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” width=”600″ height=”360″] Change4Life, the UK Government’s healthy living drive, has unveiled its traditional January campaign which this year focuses on encouraging parents to reduce the sugar intake of their children by making product swaps. The £2.6m ‘Sugar Swaps’ campaign, created by M&C Saatchi, launches January 5 across TV, radio, digital and outdoor […]
Belvedere, the world’s original luxury vodka, is delighted to collaborate with Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment to promote Spectre, the highly anticipated 24th installment of the James Bond series, due for global release on November 6, 2015. Belvedere will release two custom made and limited editions to celebrate Bond’s vodka […]
Go Splash, the highly concentrated water flavoring, today announced the appointment of Dutch creative agency REYEZ! to deliver global strategy and creative campaigns. To ramp up its marketing efforts to boost this – new in Europe – revolutionary brand worldwide. REYEZ! has been hired to determine the digital strategy and increase brand awareness through creative […]
The former Stig is set to become the ultimate designated driver this Christmas, having teamed up with Budweiser to encourage people to celebrate responsibly over the festive season. Ben Collins, who famously played the role of The Stig for several years, and is renowned as one of the world’s most accomplished drivers, will become a […]
Back in April when Ronald McDonald unveiled his new image, he vowed to play a greater role in the McDonald’s social media channels. Now the clown is living up to his promise—he made his debut on Instagram in October, and has been posting pictures of his antics, which include dancing with strangers and taking selfies. […]