Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth Favourite’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at 28 jump and flat racecourses across the UK. John Smith’s Extra Smooth, Heineken’s leading ale brand, is the nation’s […]
http://www.youtube.com/watch?v=mmF61zh8YL0#t=0 Many people think that men are not typically sentimental or vocal about their love, so Heineken and Wieden + Kennedy have encouraged them to declare their love on social media for an “adventure mystery date” in a box. To get this date, women can send a tweet to @Heineken_US so that the company will […]
Batemans, the family brewer based in Lincolnshire, is celebrating its 140th anniversary by launching new branding using the strapline ‘Craft Brewers Since 1874’, alongside a selection of exciting new product launches, including Bohemian Brews and Biscuit Barrel Beers. The new product branding boasts a more contemporary design, with a strapline that highlights the heritage and […]
Scott Wooledge, an LGBT activist, has launched a parody version of McDonald’s Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia’s anti-gay laws. The website is hosted at cheerstosochi.org and has a near identical web address to the McDonald’s website URL and aims to act as a resource for people to confront the […]
Space has been appointed by the UK’s number one dairy company Arla to handle below-the-line communications for chocolate milk brand Cocio as it launches in the UK. The agency secured the business following previous projects it has delivered for Arla. Space will be responsible for developing a programme of initiatives aimed at driving trial and […]
GOSH Enterprises, parent company of Charley’s Grilled Subs and Charleys Philly Steaks restaurant concepts, and The Coca-Cola Company, the world’s largest beverage company, today announced a multi-year product and marketing agreement to serve Coca-Cola products in over 400 of its restaurants across the United States. “As the leading Philly Cheesesteak restaurant brand Charleys is delighted […]
19-time Grammy Award-winning producer and entrepreneur Emilio Estefan, and leading fine rum producer Botran Rum, announced they are officially joining together two entities that have been residing on the same plane of production excellence for many years now. Emilio’s appreciation for tradition aligns with the values Botran Rum has held in such high regard for […]
To mark World Nutella Day, Ferrero Canada invites Canadians to join in the global festivities celebrating Nutella’s 50th birthday. The global campaign is the first of its kind for the company. Nutella fans around the world are being asked to share their own personal Nutella stories online at www.nutellastories.com in the form of text postings, […]
http://www.youtube.com/watch?v=HfPa9hcE1tY Coca‑Cola has unveiled a unique piece of artwork, Power of Optimism, on London’s Southbank. The one-day installation – which will be situated at Observation Point – has been designed and built by British artist David Boultbee to celebrate how the nation has spread positivity and optimism on social media throughout January, typically characterised as […]
As part of the brand’s global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampa, one of the featured artists of the campaign. Entitled Next Frame, the collaboration will invite users from around the world to help shape what happens within a new original story created by Grampa – as […]