In celebration of America’s favorite beverage on National Coffee Day, Orbit gum is bringing a just brushed clean feeling to the masses. Orbit gum, made by Wrigley, a subsidiary of Mars, Inc., has teamed up with one of comedy’s rising stars, Jay Pharoah, to deliver one million pieces of sugarfree gum nationwide on Monday, September […]
Grey Goose vodka has announced a global partnership with Virgin Galactic, Richard Branson’s commercial spaceflight experience. The partnership will feature the creation of exclusive content, experiential events, limited editions and consumer retail engagement. The partnership was announced last night at the Rose Space Centre and Planetarium in New York. Grey Goose will mark the partnership […]
Courvoisier, one of the world’s leading luxury cognacs, announced the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the path toward achieving excellence and recognizes individuals who have fully embraced the journey – and the lessons along the […]
Jim Beam is excited to announce the winners of the Jim Beam “Single Barrel, Single Statement” Contest. Taking crowdsourcing to the next level by allowing fans to help co-create onto actual bottle labels sold in stores, Jim Beam Single Barrel Bourbon asked its fans to share personal “statements” – their wisdom for enjoying bourbon – […]
Famous for driving of a different kind, two-time world drivers’ champion and Johnnie Walker Global Responsible Drinking Ambassador, Mika Häkkinen, took time out from the Singapore Grand Prix to reveal that he’ll be at this year’s Ryder Cup in Gleneagles to encourage 25,000 golf fans to Join the Pact and commit to never drink and […]
Supermodel and actress Rosie Huntington-Whiteley and Coca‑Cola celebrated the launch of Coca‑Cola Life, a brand new lower-calorie cola which is sweetened from natural sources, and contains a third less sugar and a third fewer calories than regular cola. Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, Coca‑Cola Life contains 89 calories per […]
Vodka brand Grey Goose has teamed up with branding agency Ragged Edge to create the “world’s most intimate martini bar,” which is “hidden” inside a gorgeous vintage Citroen van. Big enough for only two guests, this lovely traveling bar is decked out luxuriously in marble, leather, bronze and other fine materials—the lucky guests would be […]
Johnnie Walker, one of the world’s leading Scotch Whisky, announced a new partnership with the Formula One group that will enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact. The announcement of the new multi-year arrangement, which also sees Johnnie Walker become the Official Whisky […]
Best of British Beer has created an advent calendar with a difference for this Christmas – instead of chocolates behind the doors, there are bottles of beer! The limited edition ‘calendar’ comprises a 105cm high, 40cm wide cardboard tree and star, 24 330 ml bottles, a special 500 ml treat for Christmas Day, serving suggestions […]
VO|CO, the world’s first beverage to blend pure coconut water with premium vodka into a “ready to drink” cocktail, announced that supermodel Alessandra Ambrosio has signed on to be the official spokesperson for the brand. In her role as VO|CO spokesperson, Ambrosia will be featured in the company’s advertising campaign, marketing and social communications. “We […]