For more than 150 years, Bacardí has been a brand with incredible stories to tell. Since 1862, the Bacardí family has faced earthquakes, fire, revolution, prohibition, and exile, none of which could tame their irrepressible spirit. To bring these stories to life, Bacardí has collaborated with two of the most iconic names in the world of graphic […]
McDonald’s has renewed its sponsorship of the UK’s football associations for a further four years, pledging to supply 250,000 kits to local football clubs. The fast-food chain, which first signed up as the Football Association’s (FA) Community Partner in 2002, said it remains committed to raising the standards of football facilities at a grassroots level. […]
Heineken is offering consumers the chance to “discover” London with a free taxi ride if they buy a beer using a special app. As part of the beer brand’s on-going Open Your City campaign, on the first Saturday of every month, a fleet of Heineken-branded taxis will transport consumers across the capital. Consumers must download […]
One in four consumers are drinking less Carbonated Soft Drinks (CSDs) than they were six months ago and half of those are doing so because they contain too much sugar, new research from Mintel reveals. Mintel’s research finds that a quarter (25%) of Brits are consuming less CSD’s than they were six months ago – […]
Budweiser is on a global hunt for undiscovered musical talent and is trawling the streets and subways of cities including London and New York to create the “ultimate busker band”, in a campaign backed by global superstars Jay Z and Rihanna. The lager brand is launching the initiative, which spans 85 countries, under the banner […]
Genius Gluten Free, the official supplier of gluten-free baked products to the Commonwealth Games, has invited the public to #ToastTheChampions by sending encouragement on digital slices of toast. The messages are digitally printed onto a visual piece of toast, which the public can then share across multiple social media platforms including Pinterest, Facebook, Twitter, Instagram […]
Coca‑Cola Zero ParkLives, a nationwide programme of fun, free, family activities in the heart of local communities, visits London on Thursday. Coca-Cola will be hosting a festival to celebrate the start of the summer holidays in Stratford Park in Newham starting at 9.30am on Thursday 24th July, where in partnership with the London Borough of […]
It’s a brand extension designed to raise eyebrows and whet appetites. Reebok has entered the bacon market with the launch of a campaign promoting its sponsorship of the Reebok CrossFit Games. The Reebok CrossFit Games is a US tournament in which athletes compete for recognition as “The Fittest on Earth”. This year the sports brand […]
Ogilvy & Mather London has created a new social campaign for Hellmann’s Mayonnaise called ‘Hellmann’s Summer Hacks’. Playing off the rising consumer trend of ‘life hacks’, the campaign features bite-sized pieces of digital content designed for social media that demonstrate new and innovative ways to make summer outdoor eating even more pleasurable. The campaign includes […]
A payphone on the streets of New York rings and a passer-by tentatively picks it up. “Listen, I’m inviting you to come across the street,” says the emotionless voice. “That’s terrifying,” the pedestrian answers, unknowingly turning down an invitation to appear on-stage with a renowned US comedian, in a stunt for Heineken. The beer brand […]