The weather cooperated with the maple run this year, creating just the right temperatures to get the sap flowing throughout March and April in all of Quebec’s maple-producing regions. The result is a bumper year for maple syrup. With the sole exception of the week of March 14-21, where even Quebec’s maples were granted a […]
This summer, Louisville, will pilot market the new 12 oz. Bud Light Vented Can – an innovation featuring a first-of-its-kind, self-contained venting tab that delivers the world’s smoothest drinking experience in a can. The integrated tab design gives consumers the freedom to enjoy the superior drinkability of America’s favorite light beer in a vented can […]
How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it’s different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don’t care who […]
[evp_embed_video url=”https://www.fabnews.live/wp-content/uploads/2013/05/61715_0521.mov”] BACARDÍ, the world’s best-selling and most awarded rum, launches a new marketing campaign, “Vivimos,” in celebration of the brand’s storied origins in Cuba. A pioneer in rum-making and key player in Cuba’s fight for independence starting in the late 1800s, BACARDÍ rum’s founder Don Facundo Bacardí Massó and other revolutionary family members […]
A report into social video marketing has found that the alcohol industry is failing to adequately optimise content for the social web, with 97 per cent of ad shares in the last quarter coming from four adverts alone. The report from Unruly – Untapped Potential, The State of Sharing in the Alcohol Sector – found […]
Renting a movie goes well with getting a takeout pizza. In partnership with video rental stores, Domino’s Pizza—together with the help of agency Brazil-based Artplan—created a DVD that releases the smell of a pizza and changes to look like a pizza, when the disc ‘heats up’ in the DVD player. Various titles were stamped with […]
Diet Coke teamed up with Ogilvy & Mather Paris to create a vending machine that shows off its “fit and elegant” soda bottles. Called the ‘Slender Vender’, the elegant-looking vending machine is said to be the thinnest vending machine in the world. Diet Coke’s Slender Vender was inspired by its sleek aluminium bottles and looks […]
PepsiCo’s Frito-Lay division officially kicked off its national marketing efforts in support of Cracker Jack’D snacks – a product line-up bursting with flavor and designed to tackle hunger in between meals – which was unveiled earlier this year. To celebrate the Cracker Jack’D brand, actress Ashley Tisdale will host a unique sampling and meet-and-greet event […]
A London pub has achieved the kind of marketing success some can only dream of just by utilising the power of smartphones and Facebook to solve its marketing problems. Harnessing a new retail technology called LifeSynk, The Cavendish Arms in Stockwell is using smartphones and also NFC technology to get people back through the doors […]
Until now, the will of the Force has sought to bring balance to the universe, and with Pringles in the picture, the Force has a new mission – to deliver snackable fun. As part of the Pringles and Star Wars “The Force For Fun” promotion, more than a thousand fan-generated video ideas were crowdsourced through […]