The No Kid Hungry campaign challenged America’s leaders to connect 1 million more low-income children in this nation to school breakfast over the next two years. Currently, just over half of our nation’s kids who need a free or reduced-price breakfast are getting one. “Eating a healthy breakfast dramatically changes kids’ lives,” said Academy Award-winning […]
Internet sensation the “Miracle Machine“, the first affordable wine making device for the home, is not a real device – it is just a piece of wood. The fictitious miracle, fronted by wine entrepreneurs Kevin Boyer and Philip James of CustomVine, has generated extensive media coverage around the world since its unveiling nearly two weeks […]
England and Liverpool striker Daniel Sturridge proudly welcomed the FIFA World Cup Trophy to London on March 14, as the world’s largest FIFA World Cup Trophy Tour by Coca‑Cola rolled into Great Britain. Sturridge, who is in top form for both club and country as he heads towards his first FIFA World Cup, came face-to-face […]
McDonald’s is giving young soccer enthusiasts in the Greater Philadelphia Region the opportunity to meet their football heroes competing for the 2014 FIFA World Cup title in Brazil this summer and also secure a $1,000 grant for a local football organization. Kicking off on March 11, McDonald’s Player Escort sweepstakes gives 25 children across the […]
For nearly 90 years, Honey Maid has been a wholesome part of snack time, and today the brand launches its latest integrated marketing campaign that celebrates a continued commitment to making nutritious products for every wholesome family. With the new “This is Wholesome” campaign, Honey Maid recognizes that while the makeup and the day-to-day lives […]
The makers of 5-hour Energy will take to Twitter on March 10 in an effort to fight the fatigue of losing an hour of sleep to Daylight Savings Time. Throughout the day, anyone who Tweets a picture of their tired face using the hashtag #ShowUsYourTiredFace will be entered to win a six-pack of 5-hour Energy […]
https://www.youtube.com/watch?v=CuXsIdf53dY Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, unveiled an all new partnership with FOX Sports for a groundbreaking documentary series showcasing six of the most unique football stories from around the globe. The new series, which will air in more than 55 countries around the world, is part of […]
Following widespread reports that the “got milk?” slogan has been shelved, the California Milk Processor Board (CMPB), its creator, wants to remind us all that the tag line and campaign are very much alive and thriving in California. Conceived by agency Goodby, Silverstein & Partners for the CMPB in 1993, “got milk?” became so successful […]
Birds Eye frozen food brand is launching new branding and packaging, part of a £60 million Europe-wide brand relaunch. The relaunch from parent company Iglo Group will see the introduction of a new logo and packaging, designed by JKR, according to Birds Eye. A new advertising campaign launched March 3 by Havas Worldwide sees brand […]
On March 1, Blue Moon Brewing Company will collaborate with artist collective Johalla Projects to artfully redefine the Lunar New Moon. On an otherwise moonless night, Blue Moon will present an interactive public art installation that will raise a moon into the sky at the DUMBO Archway in Brooklyn in response to fan retweets. When […]