From Pitch To Canvas: Pepsi Celebrates “The Art Of Football”

From Pitch To Canvas: Pepsi Celebrates “The Art Of Football”

Pepsi officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining world-renowned photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin van […]

Fairlife Purely Nutritious Milk: More Protein, More Calcium, Less Sugar

Fairlife Purely Nutritious Milk: More Protein, More Calcium, Less Sugar

In a racy series of ads featuring glamorous women in pin-up poses dressed only in milk, fairlife introduced a high nutrition milk that will raise consumer interest for better tasting, more nutritious milk products. Launching in the Twin Cities, fairlife purely nutritious milk has 50 percent more natural protein and calcium and 1/2 the sugars of ordinary […]

Ballantine’s Teams up with Boiler Room for Branded Content Deal

Ballantine’s Teams up with Boiler Room for Branded Content Deal

http://vimeo.com/86358877 Ballantine’s, the Pernod Ricard whisky, has announced a global branded content partnership with online music channel Boiler Room, as part of a plan to create online documentaries and one-off events. The ‘Boiler Room & Ballantine’s Stay True Journeys’ project aims to “discover and celebrate the stories of the world’s most vibrant music scenes – […]

Frobishers Raise the Bar of Global On-trade Premium Juice Sector

Frobishers Raise the Bar of Global On-trade Premium Juice Sector

Premium juice brand Frobishers is set to burst onto the global on-trade market as they roll out a campaign for international expansion. Successfully established as one of the UK’s finest juice brands, a reinvigorated export focus has met positive support amongst key distributors. With established export partners already secured across Northern Europe, Scandinavia and parts […]

McDonald’s Announces Official Opening of First Restaurant in Vietnam

McDonald’s Announces Official Opening of First Restaurant in Vietnam

McDonald’s Corporation announced the opening of its first restaurant in Vietnam, which also marks the 10,000th restaurant for the chain in the Asia, Pacific, Middle East, and Africa region. The opening of the 24-hour Drive-Thru McDonald’s restaurant — the first drive-thru restaurant ever in Vietnam — heralds an entirely new level of dining convenience for […]

John Smith’s Takes ‘Smooth Favourite’ to UK Pub Drinkers Through Space

John Smith’s Takes ‘Smooth Favourite’ to UK Pub Drinkers Through Space

Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth Favourite’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at 28 jump and flat racecourses across the UK. John Smith’s Extra Smooth, Heineken’s leading ale brand, is the nation’s […]

Heineken Gets Men To Declare Their Love For A Mystery Date In A Box

Heineken Gets Men To Declare Their Love For A Mystery Date In A Box

http://www.youtube.com/watch?v=mmF61zh8YL0#t=0 Many people think that men are not typically sentimental or vocal about their love, so Heineken and Wieden + Kennedy have encouraged them to declare their love on social media for an “adventure mystery date” in a box. To get this date, women can send a tweet to @Heineken_US so that the company will […]

Batemans Brewery Celebrates 140th Anniversary With New Branding & Beers

Batemans Brewery Celebrates 140th Anniversary With New Branding & Beers

Batemans, the family brewer based in Lincolnshire, is celebrating its 140th anniversary by launching new branding using the strapline ‘Craft Brewers Since 1874’, alongside a selection of exciting new product launches, including Bohemian Brews and Biscuit Barrel Beers. The new product branding boasts a more contemporary design, with a strapline that highlights the heritage and […]