Heineken has hinted it is to launch a home appliance for beer inspired by the success of the coffee machine as the result of a global tie-up with industrial designer Marc Newson. The brewer says the appliance will “revolutionise the way beer is experienced and enjoyed at home”. It declined to give further details ahead […]
Dairy Crest is poised to refresh the packaging for its Clover brand as part of wider marketing strategy to grow its share of the fiercely competitive butters and spreads market. The spread brand has struggled of late with the rise of own label variants, higher input costs and more health conscious consumers pushing sales down […]
Tribal Worldwide Shanghai launched a multifaceted mobile campaign featuring McDonald’s “I See Fries” in early September, utilizing the platform of China’s biggest Smartphone photo filter application, Meitu. The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s […]
After positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown destination. Would you play Departure Roulette and go? http://www.youtube.com/watch?v=HqXOiQ1c42c&feature=youtu.be To find out, Heineken took to the road with “Departure Roulette”- a social experiment that aims to push people outside […]
Tui Brewery, Saatchi & Saatchi NZ and five keen lads have teamed up and brewed a special surprise for a good mate – by plumbing his whole house with icy cold Tui beer. It took months of planning, a team of the brewery’s best beer technicians, an up-for-it plumber, 14 cameras, a heap of kept […]
Skol has just launched its new film “Skol Pro,” aimed at Skol-loving fisherman, skaters, basketball players, holidaymakers and clubbers, who each have their own unique way of enjoying their Skol. Created by F/Nazca Saatchi & Saatchi, the production shows little tricks of the beer professionals including; how to turn a sofa into a beer cooler, […]
As part of a new restaurant trend to engage Millennials, Blimpie is one of a few quick service restaurants launching mobile game apps. Blimpie Run, available on Android and iOS operating systems, is part of a new mobile marketing strategy in Blimpie’s brand overhaul that also includes new store designs and menu offerings to attract […]
http://www.youtube.com/watch?feature=player_embedded&v=lUtnas5ScSE Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of a famous song + gorgeous long-form animation + potent environmental message—and replicates it for a new campaign. In fact, it enhances the formula by […]
Playing with live tweets can be a lot like snake handling. Sometimes, you get a miracle, and at other times, you get a venomous bite. In 2009, Skittles, part of the Mars Corporation, transformed its homepage into a portal that featured a live Twitter feed. The feed updated in real-time and integrated with content from […]
Ben & Jerry’s has launched a Twitter campaign inviting ice cream fans to come up with a new, original flavour. Using the hashtag #MyBenAndJerrys, tweeters can submit their suggestions for a new ‘core’ flavour and the best entry will be created by the brand, before being delivered to the winner’s door. Rhodri Morgan aka Moo […]