Birds Eye frozen food brand is launching new branding and packaging, part of a £60 million Europe-wide brand relaunch. The relaunch from parent company Iglo Group will see the introduction of a new logo and packaging, designed by JKR, according to Birds Eye. A new advertising campaign launched March 3 by Havas Worldwide sees brand […]
On March 1, Blue Moon Brewing Company will collaborate with artist collective Johalla Projects to artfully redefine the Lunar New Moon. On an otherwise moonless night, Blue Moon will present an interactive public art installation that will raise a moon into the sky at the DUMBO Archway in Brooklyn in response to fan retweets. When […]
Poliakov, the world’s most Extreme Vodka, has launched a one-of-a-kind experiment in a quest to reach the ultimate level of cold: the K Degree, the most freezing temperature one may find in the universe, at -273°C. The “K Degree” operation was set in motion with a bottle of Poliakov being sent into the stratosphere, to an […]
Between the mind-bending speeds, bumper to bumper action and hairpin turns, many observers would say the high-octane world of stock car racing is a little nuts. Now, for the start of the 2014 NASCAR Sprint Cup Series season, Mars Chocolate North America and M&M’S Racing are taking the nuttiness of M&M’s Peanut in NASCAR to […]
http://www.youtube.com/watch?v=TBb1k-P87PU Nescafe Dolce Gusto, the chic line of single–serve coffee machines that deliver true coffeehouse quality espressos, coffees, lattes and teas, partnered with QVC, to showcase the brand’s unique offerings on February 23 on “In The Kitchen with David.” Consumers had access to Nescafe Dolce Gusto’s innovative single serve machines and a variety of flavors including a […]
With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil, Budweiser proudly revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament. http://www.youtube.com/watch?v=CuXsIdf53dY As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a holistic creative platform under […]
As some of the best soccer teams in the world battle it out in Round 16 of the UEFA Champions League (UCL), Heineken has unveiled the latest element of its “Road to the Final” campaign. As the official sponsor of the world’s most prestigious soccer tournament, Heineken is bringing UCL excitement to fans across the […]
Pepsi officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining world-renowned photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin van […]
In a racy series of ads featuring glamorous women in pin-up poses dressed only in milk, fairlife introduced a high nutrition milk that will raise consumer interest for better tasting, more nutritious milk products. Launching in the Twin Cities, fairlife purely nutritious milk has 50 percent more natural protein and calcium and 1/2 the sugars of ordinary […]
20 handsome hunks worked up a sweat in London’s financial district on February 13, setting office workers pulses racing as the much loved Diet Coke ‘Gardener’ ad was brought to life. The financial heart of London was transformed into a carefree, place of indulgence as business women escaped from behind their desks to enjoy their […]