Tequila el Jimador, the No. 1 selling 100 percent agave tequila in Mexico, significantly updated its bottle aimed at expanding the brand’s footprint. Tequila el Jimador’s evolution in packaging design presents a new premium look to match the quality of the product. As part of the campaign, the brand will continue to encourage consumers to […]
Fresh off launching their holiday campaign in the UK and introducing their own vintage-inspired fashion line, Coca-Cola has now decided to combine the two ideas together and unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. Made with the help of New York based agency […]
Morrison’s is reportedly set to push its fresh food offering as a point of difference from the other big four supermarkets when it finally unveils its e-commerce model later this week. The retailer is the last of the Big Four supermarkets – Tesco, Asda, Sainsbury’s and Morrison’s – to launch an e-commerce operation. Its delivery […]
http://www.youtube.com/watch?v=QN8xiwybH2g As Canada experienced an intense heatwave this summer, the agency Cossette came up with a way to help people cool off while advertising the Golden Arches at the same time. The creative team created a McDonald’s delivery car, and used this miniature vehicle to give free drinks to passers-by, beach goers, and any person […]
Greenvale, the UK’s leading supplier of fresh potatoes, has secured two new listings through Ocado and Amazon for its branded product, GreenVale Farm Fresh potatoes, so consumers can now order them on line as well as buy them off the shelf at Tesco and Booths. Marketed as ‘great tasting all rounder potatoes’, GreenVale Farm Fresh […]
The Munich-based traditional brewing company Paulaner has increased its sales in the CIS region by around 15% during the last three quarters. As a result, the Soviet Union’s successor states are now among Paulaner’s most dynamic export markets. Russia is still Paulaner’s most important market in the CIS region. In Moscow and St Petersburg, customers […]
Technomic, one of the USA’s leading foodservice research and consulting firm, brings together the best judgments of its consultants and editors to peer ahead into 2014, identifying trends that may significantly impact the restaurant industry. These expert insights are based on site visits evaluating the restaurant scene in cities across the country as well as […]
The Smirnoff Co., maker of the world’s number one vodka, announces the global launch of the Mixhibit app, the groundbreaking new tool that blends users’ best moments captured on Facebook, Instagram and Twitter into a one-of-a-kind video. http://www.youtube.com/watch?v=0SsGMykl5jU Available now at the iTunes Store and Google Play and rolling out to more than 25 markets this fall, […]
To celebrate the start of the holiday season and the new White Chocolate Mocha, Los Angeles could receive a winter escape courtesy of McCafe. McDonald’s national Winter Wonderland Contest will bring residents of one snow-free city, like Los Angeles, the magical wonder of snow they’ve been missing, complete with snowflakes falling from the sky, snowmen, […]
http://www.youtube.com/watch?v=3fuTHxko4-Y Post Foods’ Honey Bunches of Oats announced a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets. […]