Whether it’s the 5:2, High Protein or Dukan, the must have diet seems to change every season. But while low carbohydrate diets may have peaked around 2004, according to new research from Mintel, it seems they may be experiencing a resurgence in Europe. Indeed, Mintel’s research reveals new food and drink product launches with low […]
Diageo, the world’s leading premium drinks business, and the National Basketball Association (NBA) announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities […]
French spirits maker Moët & Chandon is using a new approach to sell its Champagne, putting its bottles behind glass in a vending machine. The vending machine is part of the holiday gift section at British department store Selfridges, and dispenses mini bottles of Moët & Chandon. By putting its product in such an ordinary […]
Everyone has a story. The Bacardí brand and family’s story can be summed up with one word: “Untameable.” With more than 150 years of uncompromised passion triumphing against extraordinary odds, Bacardí is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with “Irrepressible Spirit” written in its […]
Tequila el Jimador, the No. 1 selling 100 percent agave tequila in Mexico, significantly updated its bottle aimed at expanding the brand’s footprint. Tequila el Jimador’s evolution in packaging design presents a new premium look to match the quality of the product. As part of the campaign, the brand will continue to encourage consumers to […]
Fresh off launching their holiday campaign in the UK and introducing their own vintage-inspired fashion line, Coca-Cola has now decided to combine the two ideas together and unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. Made with the help of New York based agency […]
Morrison’s is reportedly set to push its fresh food offering as a point of difference from the other big four supermarkets when it finally unveils its e-commerce model later this week. The retailer is the last of the Big Four supermarkets – Tesco, Asda, Sainsbury’s and Morrison’s – to launch an e-commerce operation. Its delivery […]
http://www.youtube.com/watch?v=QN8xiwybH2g As Canada experienced an intense heatwave this summer, the agency Cossette came up with a way to help people cool off while advertising the Golden Arches at the same time. The creative team created a McDonald’s delivery car, and used this miniature vehicle to give free drinks to passers-by, beach goers, and any person […]
Greenvale, the UK’s leading supplier of fresh potatoes, has secured two new listings through Ocado and Amazon for its branded product, GreenVale Farm Fresh potatoes, so consumers can now order them on line as well as buy them off the shelf at Tesco and Booths. Marketed as ‘great tasting all rounder potatoes’, GreenVale Farm Fresh […]
The Munich-based traditional brewing company Paulaner has increased its sales in the CIS region by around 15% during the last three quarters. As a result, the Soviet Union’s successor states are now among Paulaner’s most dynamic export markets. Russia is still Paulaner’s most important market in the CIS region. In Moscow and St Petersburg, customers […]