Macmillan Cancer Support is using artificial intelligence (AI) to drive sign ups to its ‘World’s Biggest Coffee Morning’ event on 27th September. The UK’s leading cancer support charity is working with technology platform Automated Creative for the second year in a row, with the aim of encouraging people to sign up to host their own […]
Innovative drinks brand, WowHydrate wanted to differentiate their product from other soft drinks in the sports and energy category, so they commissioned LEAP to create a CGI video demo sequence that would showcase their unique push-cap technology. Unlike other sports drinks which sit pre-mixed on the shelf, WowHydrate is activated by the customer at the moment of use. To […]
McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find in high-end restaurants and supermarkets with those at McDonald’s. The campaign consists of two 40” films that playfully pose the question: how […]
Spirit Cartel is introducing Bobby’s Schiedam Dry Gin and Schiedam Jenever to the UK, a duo of Dutch-Indonesian hybrids that owe their existence to the 150 year-old shared history of the two countries. Bobby’s is named after the two founders’ grandfather who emigrated to Holland in the 1950s, but who missed the taste of Indonesia and started infusing Dutch […]
Desperados reached new levels of wild experimentation by welcoming partygoers and all their party ideas under one roof, to create the world’s largest crowdsourced party. Partnering with party legends Elrow and dance music pioneer, Skream, Desperados transformed Magazine, one of London’s newest venues, into the most welcoming house party and turned people’s wild party ideas […]
Imagine your gut is a beautiful exotic fish tank. As a probiotic, Chuckling Goat Kefir puts the fish into that tank. But what do you feed the fish, to keep them alive? Gut bugs eat fibre. Recent science reveals that there are 19 different types of fibre required by your gut bugs to keep them […]
One of the UK’s leading children’s cookery author, who has sold more than six million cookbooks worldwide, has undertaken a major packaging overhaul with OurDesignAgency to add further trust and credibility to the children’s chilled meals category. It is hoped the Annabel Karmel packaging refresh, along with updated recipes, will reinvigorate the category by creating […]
A young man stares into a mirror, lost in self-reflection. He’s timid, critical of himself and full of doubts. He yearns for change, but isn’t quite sure how to. As his desperation reaches a critical point, he lets out his frustration with a guttural, alpha male scream. It is a therapeutic moment, as he reaches for […]
From September 2nd to October 6th, Burger King is running a new political event in France as it launches Democratic Burger: the first €2 democratically elected burger. For the first time in the brand’s history, the operation will invite French people to vote for the burger that they want to for €2 for the following […]
Creating a compelling narrative, visual identity and brand world, BrandOpus have partnered with Punch, who manage a portfolio of 1300+ pubs in the UK. To coincide with an ambitious strategic vision whilst maintaining a link to its roots in the traditional world of pubs, Punch briefed us to reframe and reposition the brand and create […]