Martell, Royal Salute and The Glenlivet have partnered with Boundless Brand Design to build an engaging and celebratory GTR campaign for activation during one the most significant gifting seasons, Chinese New Year. The campaign concept needed to work as a cross-portfolio promotion, accommodating all three iconic Brands and their assets, creating a beautifully festive look […]
Martell and Royal Salute have partnered with Boundless to build an engaging and celebratory GTR campaign for activation during one the most significant gifting seasons, Mid-Autumn Festival. The campaign needed to utilise cross-portfolio promotion, accommodating the two Pernod Ricard Brands, Martell, and Royal Salute, creating a beautifully festive look and feel that would promote both […]
BBH China has created a mobile-led campaign for cognac brand Martell owned by Pernod Ricard. Titled ‘Martell Curious Restaurant’, the campaign involves scanning a QR code to gain entry into a virtual restaurant. Mobile users can then participate in one of the three storylines. The stories involve tense situations among diners in the restaurant that […]
Cognac brand Martell in partnership with creative agency AKQA, has created packaging that transforms into a virtual reality (VR) headset to take fans on a journey from Cognac to Shanghai. The packaging for the limited edition ‘La French Touch’ Martell cognac can be made into a Google Cardboard VR headset and when combined with rendering software […]
The Martell House unveiled a new electrifying limited edition: La French Touch by Martell, at the famous Wellington Private Members Club, London, in presence of Etienne de Crécy, pioneer and emblematic figure of the House music cult movement and creator of the limited edition. A contemporary expression of French Art de Vivre The French Touch […]
French cognac house Martell has launched a redesign of its iconic Martell Cordon Bleu cognac, featuring design by London agency Nude Brand Creation. The cognac house celebrates its 300th anniversary in 2015, and for Nude Brand Creation it was a privilege to be asked to honour Martell Cordon Bleu’s proud and unmatched heritage. An Illustrious […]
To celebrate its 300th anniversary, it was essential for the Martell House to celebrate its origins in Cognac, and in particular in the Château de Chanteloup, which has been refurbished for the event. Over 2,500 winegrowers, distillers and other partners from the Cognac region received their invitations from Martell employees, who delivered them personally to […]
Martell, the prestigious House of Cognac founded in 1715, announces the launch of a new cognac, “Martell Caractere.” The new blend, available exclusively in California, offers style, elegance, complexity and balance for the true man of character, and pays tribute to the spirit of legendary entrepreneur and Martell founder, Jean Martell. Jean Martell was an […]
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe. The Absolut maker revealed a “stability” in consumer spending in its core markets for the year to 30 […]
