‘2SORELLE’ (‘2SISTERS’) is the new Christmas commercial for Bauli, one of the most iconic Italian brands, created by McCann Worldgroup and directed by the famous Italian filmmaker Paolo Genovese. The commercial is part of the “Lascia parlare il cuore” (‘let your heart speak’) campaign, whose aim is to help people reveal the small and unexpected […]
The consumer’s growing interest in a healthier nutrition makes them buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, […]
Cathay Pacific Airways, Hong Kong Beer Company and McCann Worldgroup have collaborated to create Betsy Beer, the world’s first ale brewed specially for 35,000 feet. Named after their first ever aircraft, Betsy Beer fuses aviation science with traditional brewing techniques, to create a unique brew that tastes great anywhere in the world, but especially up […]
February 5 marked two “firsts” for The Coca-Cola Company. Coca-Cola’s One Brand strategy was brought in the spotlight in 2017, with Coca-Cola, Coke Zero and Coca-Cola Life together as one portfolio offering for the first time during a Super Bowl broadcast. The ad, called “Love Story,” reinforced to hundreds of millions of viewers that an ice-cold […]
Coca-Cola as an iconic brand felt the need for a fresh festive advertising approach that aimed to reinvigorate the customary rituals of Chinese New Year (CNY) through the theme of “Sticking Together” in its latest “Taste the Feeling” communication. So in Coca-Cola’s film in 2016 the brand reunites us with the much-loved Clay Dolls, but […]
It has been over ten years since George Clooney first partnered with Nespresso, and now we see the release of their latest collaboration, Change Nothing. Debuting on 25th September 2016, the light-hearted campaign sees George embark on a rough night as he looks to protect his precious coffee. Starting in the stylish Nespresso boutique on […]
Coca-Cola China this week unveiled its Olympics-themed advertising campaign that will lead up into this summer’s Rio Olympics. The campaign leverages global “That’s Gold” marketing platform of Coca-Cola by celebrating the human elements that really allow for everyone to have a “Gold Moment.” “Our challenge was to redefine ‘That’s Gold’ in a way that would […]
With the release of Coca-Cola’s 2015 ‘Share-A-Coke’ Summer communication, slated to roll out across China at the beginning of June, the integrated campaign is designed to add an element of excitement and spark in the lead-up to one of the most anticipated seasons of the year – Summer. Over the previous two seasons the ‘Share-A-Coke’ […]