If you are a fan of the fries from McDonald’s, you’ll definitely want to get your hands on this pair of gloves. Created by Dallas-based advertising agency Moroch, these knitted gloves were designed after McDonald’s iconic box of French fries. The gloves are part of a creative direct marketing campaign by Moroch – so they […]
McDonald’s, OMD UK, The Outfit and Channel 4 have launched a first-of-its-kind partnership to promote the full range of McCafé beverages. A brand new contextual TV advertising campaign will feature real people enjoying their favourite McCafé beverage, whilst talking about some of the most significant TV moments across Channel 4 as they happen. Launching on […]
To tie-in with the awards theme, McDonald’s has likened its Big Mac to famous films in its Oscars spot that aired during the show on February 23. In the ad, iconic elements from classic movies like King Kong and Jaws are spelled out in plain text while Debussy’s Clair De Lune plays in the background. […]
For the first time ever, McDonald’s is selling bottles of the “secret” sauce used in its Big Macs. Marketed as the ‘Big Mac Special Sauce’, McDonald’s will only be releasing 200 500ml bottles of its highly coveted sauce worldwide. Currently, McDonald’s Australia is bidding off the first bottle of its special sauce on eBay, in […]
McDonald’s is now randomly accepting Lovin’ as a form of currency. Following the launch of McDonald’s “Pay with Lovin’” Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the United States. Beginning on February 2, the fast food chain will allow customers pay for their food with displays of […]
McDonald’s has turned to Razorfish to help celebrate the return of the McRib which is back on the menu for a limited time following a 12 year absence. To mark the relaunch Razorfish has made a mockumentary film featuring men and women from different generations talking about the return of the McRib. The older generation […]
Leo Burnett India has launched a brand new campaign inviting people to come and relish McDonald’s Double Patty range of burgers under its limited edition – “Doubles Fest.” The campaign is based on the insight that it’s even better when you get double of something you love. The overall creative articulation for the campaign is […]
McDonald’s UK has launched a new campaign to promote ‘soft skills’ such as communication, interpersonal, and teamwork capabilities in a UK-wide scheme backed by entrepreneur James Caan. The restaurant chain’s drive will be backed by organisations including the CBI, National Youth Agency, LearnDirect and Barclay to help improve soft skills in the workplace. McDonald’s has […]
McDonald’s saw the sign. The Golden Arches dropped its next brand spot for the refresh of it longstanding “I’m lovin’ it” platform, a 60-second TV commercial that focuses on the signs outside McDonald’s restaurants and the messages on the marquee. While they often advertise a new product or promotion, this ad will focus on the […]
McDonald’s is starting off the new year with new takeout bags that seem to offer customers a choice: Blare to the world that you’re lovin’ it, or hide your McIndulgence altogether. The fast food giant started rolling out the new bags last month as part of a new marketing campaign that also includes commercials and […]