For the first time ever, McDonald’s is selling bottles of the “secret” sauce used in its Big Macs. Marketed as the ‘Big Mac Special Sauce’, McDonald’s will only be releasing 200 500ml bottles of its highly coveted sauce worldwide. Currently, McDonald’s Australia is bidding off the first bottle of its special sauce on eBay, in […]
McDonald’s is now randomly accepting Lovin’ as a form of currency. Following the launch of McDonald’s “Pay with Lovin’” Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the United States. Beginning on February 2, the fast food chain will allow customers pay for their food with displays of […]
McDonald’s has turned to Razorfish to help celebrate the return of the McRib which is back on the menu for a limited time following a 12 year absence. To mark the relaunch Razorfish has made a mockumentary film featuring men and women from different generations talking about the return of the McRib. The older generation […]
Leo Burnett India has launched a brand new campaign inviting people to come and relish McDonald’s Double Patty range of burgers under its limited edition – “Doubles Fest.” The campaign is based on the insight that it’s even better when you get double of something you love. The overall creative articulation for the campaign is […]
McDonald’s UK has launched a new campaign to promote ‘soft skills’ such as communication, interpersonal, and teamwork capabilities in a UK-wide scheme backed by entrepreneur James Caan. The restaurant chain’s drive will be backed by organisations including the CBI, National Youth Agency, LearnDirect and Barclay to help improve soft skills in the workplace. McDonald’s has […]
McDonald’s saw the sign. The Golden Arches dropped its next brand spot for the refresh of it longstanding “I’m lovin’ it” platform, a 60-second TV commercial that focuses on the signs outside McDonald’s restaurants and the messages on the marquee. While they often advertise a new product or promotion, this ad will focus on the […]
McDonald’s is starting off the new year with new takeout bags that seem to offer customers a choice: Blare to the world that you’re lovin’ it, or hide your McIndulgence altogether. The fast food giant started rolling out the new bags last month as part of a new marketing campaign that also includes commercials and […]
McDonald’s has updated its famous “I’m lovin it” marketing strategy to spark what it claims is the customer-centric “brand transformation” needed to plaster haemorrhaging sales. People can expect to see more upbeat ads from the beleaguered restaurant moving forward in what is a calculated gamble to wrestle the brand from the negativity surrounding it. McDonald’s […]
The McDonald’s McRib will return on 31 December, the fast food chain confirmed. Burger lovers have long been mystified by the elusive McRib, which tends to make intermittent appearances on the McDonald’s menu in the UK and US. The McRib is a barbecue sauce-infused pork sandwich that reportedly first arrived in 1981, only to disappear […]
Back in April when Ronald McDonald unveiled his new image, he vowed to play a greater role in the McDonald’s social media channels. Now the clown is living up to his promise—he made his debut on Instagram in October, and has been posting pictures of his antics, which include dancing with strangers and taking selfies. […]