McDonald’s is to offer more personalisation across its menu to stem sales decline and to better compete with restaurants that let consumers pick and choose their ingredients. The fast food giant will enable customers to build their own burgers from touch screens in selected restaurants across the US, where the service is being trialled. “Create […]
Post by McDonald’s. McDonald’s USA is making nutrition choices fun and easy for families with the introduction of its fresh, whole fruit side option in kids’ meals — Cuties California Clementines. Starting in December at participating restaurants nationwide, kid-sized Sun Pacific Cuties will join McDonald’s lineup of Happy Meal and Mighty Kids Meal side choices […]
http://youtu.be/DZs4BMc1CBw Do your friends steal your French fries when you’re not looking? To help prevent these unwanted ‘thefts’ from occuring, McDonald’s Canada has developed a “security system” to protect your fries. Called the ‘Fry Defender’, it is part of McDonald’s Canada’s new app. It uses “cutting edge motion detector technology” to alert you when someone […]
McDonald’s announced that it will open restaurants in Kazakhstan in 2015, in conjunction with a local developmental licensee, Kairat Boranbayev. Kazakhstan is McDonald’s 120th global market and the 39th market that will be managed as a part of McDonald’s Europe. “Kazakhstan offers much development and growth potential, and our agreement with Kairat will enable us to […]
McDonald’s is set to unveil new slogan Lovin’ Beats Hatin’ in a 2015 ad campaign that will see a 60 second spot during the Super Bowl, it has been suggested. The Wall Street Journal has cited sources close to McDonald’s for the launch of the new slogan, which it is believed will not replace I’m […]
To ramp up promotional efforts for its new Aussie rump steak wraps and salad, McDonald’s Australia along with DDB Sydney, set up a pop-up restaurant in the shape of a gigantic lunch box. Covered in its iconic red and yellow colors, the massive pop-up is currently situated at Melbourne, after which it will relocate to […]
McDonald’s has introduced ‘crowdsourced’ burgers across its menus, kicking off its My Burger campaign with a TV and digital ad. From October 15, the first of five burgers created by members of the public will go on sale at McDonald’s restaurants as part of its nationwide My Burger campaign. The fast food restaurant has unveiled […]
“What is in my hamburger?” “What part of the chicken is a Chicken McNugget?” “Why are the fries so good?” McDonald’s USA will answer these questions and more from customers, fans and food skeptics through a multifaceted effort called “Our Food. Your Questions.” Starting October 13, the company invites people to submit their food questions […]
It seems like McDonald’s Japan is jumping on the “black burger” bandwagon, weeks after Burger King Japan unveiled its limited edition black cheese burgers. To ring in next month’s Halloween celebrations, McDonald’s Japan has released an “ikasumi burger”, or “squid ink burger”. The “ikasumi burger” comprises of squid ink buns, two meat patties, a slice […]
McDonald’s announced a second national Free Coffee Event, an opportunity for even more coffee lovers to enjoy a freshly brewed, rich and smooth tasting McCafe coffee. From Sept. 16 to 29, guests can get a free small McCafe coffee during breakfast hours at participating McDonald’s restaurants throughout the Philadelphia region. This event builds on McDonald’s […]