Milk drink brand YAZOO, is introducing Chocolate to its No Added Sugar range, making it the UK’s first ever No Added Sugar and No Artificial Sweeteners Chocolate Milk Drink. Chocolate is already YAZOO’s best-selling flavour for its core range, but developing a chocolate milk drink with no added sugar and no artificial sweeteners took several […]
To engage a new audience who are skeptical of advertising, Colenso BBDO has launched a new campaign for Anchor which features three poems written and performed by World Champion Slam Poet, Harry Baker. With a degree in mathematics and a sharp mind for science, Baker was an obvious choice to translate the nutritional benefits of […]
Wieden+Kennedy London releases a new campaign for Arla Organic Farm Milk, the first branded organic product released in the UK by Arla, the farmer-owned dairy company. The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this […]
Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip. The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’. […]
YAZOO, the No.1 flavoured milk drinks brand from FrieslandCampina, is introducing a ground-breaking No Added Sugar milk drink. After more than two years in development, new YAZOO No Added Sugar is expected to generate in excess of £7million incremental sales to the milk drinks category in its first year. Available to wholesalers and convenience […]
Creative agency Space has produced a new social film. The Local, inspired by the pure and refreshing taste of Cravendale Milk, will be launched on the brand’s YouTube channel. The Holy Cow, a pub in Camberwell, is your local with a difference, serving only half pints of pure and refreshing Cravendale to kids. They re-enact […]
Coffee culture has always romanced the origin of the bean, the roasting method and the proper pour-over technique. But Organic Valley dairy farmer Gerrit van Tol recently set out to prove to New Yorkers that the secret to a great cup of coffee is actually his pasture-raised cows. “We live in a world where the […]
Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with a new promotion – ‘Anniversary Arcade’ – offering customers a chance to win one of hundreds of tech prizes and branded merchandise. Created by shopper marketing agency whynot! thinkpeople, the campaign targets Nurishment’s core audience of 18-24 year-olds, who are often gym […]
Australians recently met ‘Deb Poole’, the professional waterslide tester and mum of three whose extraordinary career is fuelled by milk, as Dairy Australia’s new campaign, via 10 Feet Tall, launched nationally in Australia. The first of a series zeroing in on hero dairy products, the campaign follows seemingly ordinary characters with extraordinary jobs – made possible […]
Arla, the farmer-owned dairy cooperative and the UK’s largest dairy company, has unveiled a game-changing concept in the milk aisle: the first ever skimmed milk that tastes as good as semi-skimmed. Arla Best of Both (BOB) has a distinctive yellow lid and a 100% unique proposition. The new fat-free milk is pasteurised, filtered and enriched […]