M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the […]
Colourful chocolate candies and catchy beats have never been remixed like this. On February 26, the M&M’s brand will bring together its iconic spokescandies with Incredibox beatbox technology in a new, musically-inspired commercial that is sure to generate buzz. And, now, M&M’s is looking to its fans to get involved by recording their own bite-size […]
M&M’s Brand released a new virtual reality film developed by contemporary artist KAWS and the art-fashion-media icon VISIONAIRE to celebrate the brand’s 75th Anniversary. The film is available to view in Virtual Reality and 360 on the M&M’s YouTube page and on visionaireworld.com. The new film combines the joy of M&M’s colourful chocolate candies with the […]
Mars, Incorporated announced their plans to combine Mars Chocolate and Wrigley segments to create Mars Wrigley Confectionery. Mars Wrigley Confectionery will include some of the world’s best loved brands in Chocolate (Snickers, M&M’s, Dove, Galaxy, Maltesers, Twix), Gum and Mints (Doublemint, Extra, Orbit, 5, Altoids, Lifesavers), and Fruity Confections (Skittles, Starburst). Martin Radvan, current Global President of […]
High fashion bags of chocolate candies are coming to shelves near you! In honour of the 75th anniversary of M&M’s, the brand has collaborated with Danish fashion designer, Camilla Stærk, to create the M&M’s by Stærk Designer Collection. Stærk brings the sophistication and creativity of her men’s and women’s fashions to these special designer packs, […]
In the latest fall flavour lineup for M&M’s, the ‘Boo-terscotch’, which is butterscotch flavour, will be released in the fall of 2016 for a limited period. According to taste testers, the combination of white chocolate and butterscotch gives the new M&M’s the taste of Butterbeer—similar to the ones sold at Wizarding World Of Harry Potter in […]
In honour of the brand’s 75th anniversary, M&M’s asked fans to choose the brand’s newest peanut-flavoured addition to join Original Peanut on shelves. With more than one million votes cast, M&M’s is proud to announce Coffee Nut as the flavour loved most! Starting in August, the Coffee Nut flavour will join M&M’s Original Peanut, which […]
The search is on for the next great peanut – M&M’S Peanut that is. In honour of their 75th anniversary, M&M’s is empowering fans to choose the brand’s newest peanut–flavoured addition to its iconic line-up in a nationwide “Flavour Vote.” M&M’s Peanut – which became an instant classic when it was first introduced in 1954 […]
Spoiler alert! The X-Men are adding a few new colorful members to the mix: Red, Yellow, Green, Orange, Blue and Brown. Mars Chocolate North America announced a partnership between M&M’s Chocolate Candies and 20th Century Fox’s upcoming motion picture event “X-Men: Apocalypse.” The deal makes M&M’s the exclusive chocolate and confectionery promotional partner of the […]
M&M’s Brand is on a mission to raise money and awareness – and lots of laughter – for the first-ever U.S. Red Nose Day campaign by asking fans and consumers to make someone else laugh. This week, Mars Chocolate North America announced that M&M’s, known for its colorful chocolate candies and equally colorful sense of […]