Beck’s New Zealand presented “the world’s first playable poster” to celebrate its dedication to music. The beer brand that has been turning beer into art since 1874, has developed a street poster that played and remixed music when touched. The piece arrived as part of a broader campaign that is unleaded on the brand’s Facebook […]
Pepsi announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or ‘filmtracks,’ that capture the indelible international spirit, sights and sounds of the world’s most popular game – football. The visual album will unite chart-topping musicians with award-winning directors to showcase the inextricably interwoven […]
May is all about moms, grads and that itch to drive with the windows down and sunroof open blasting your favorite tunes. Ultimately, the month serves as the launch-pad to a summer filled with enjoying outdoor activities and celebrating an iconic American tradition: barbecue. As an appropriate host of the backyard celebration, Pizza Hut announced […]
Coca-Cola has joined forces with internationally acclaimed singer-songwriter Aloe Blacc, to launch ‘The World is Ours’ – a mash up of a newly written and recorded Aloe Blacc song combined with lyrics and sounds from the original version of ‘The World Is Ours’ by David Correy and Monobloco. The beat for ‘The World is Ours’ […]
Blue Chip, the leading promotional marketing agency with offices in Manchester and London, has created a campaign partnership between cheese brand Pilgrims Choice and the UK’s best loved talent show Britain’s Got Talent. The show returns to ITV this weekend with judges Simon Cowell, Amanda Holden, Alesha Dixon and David Walliams. Pilgrims Choice, which positions […]
Heineken, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11 – 13 and April 18 – 20, providing festival-goers a new way to experience Heineken with unique collaborations across music, food and art. Dedicated to legendary musical performances, the Heineken House will feature live […]
Pepsi globally premiered the latest evolution of the brand’s 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that “Now is what you make it.” The “Now” creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi all-star football lineup – […]
Jagermeister launches its first-ever mobile app that cures the Fear of Missing Out syndrome (FOMO) many people experience when they are unable to participate in a night out with friends. Millennials across the country have active social lives, and they enjoy sharing their experiences with their vast digital networks. Jagermeister, the 7th largest premium spirit […]
http://vimeo.com/86358877 Ballantine’s, the Pernod Ricard whisky, has announced a global branded content partnership with online music channel Boiler Room, as part of a plan to create online documentaries and one-off events. The ‘Boiler Room & Ballantine’s Stay True Journeys’ project aims to “discover and celebrate the stories of the world’s most vibrant music scenes – […]
Bud Light Platinum announced its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content. The campaign will feature partnerships with marquee DJs and national and local festivals. Turn Up Your Night will debut with Grammy nominated DJ/producer/songwriter Zedd. “Every night has that ‘turn up […]