From now on, vinyl enthusiasts might have to start drinking Beck’s beer simply as a matter of principle. The German brewery, celebrating its 140th birthday this year, has long been lauded for its pale lager. But the company recently decided to pay homage to a different kind of tradition after noticing the similarities between the […]
The nation’s favourite mariachi band, that recently bagged multiple FAB Awards, return to screens and stages this summer with a fresh new party anthem, slicker outfits and a bucket load of hair gel! Doritos is excited to launch its summer campaign, which sees Mariachi Doritos put their iconic Mexican stamp on the party anthem, I […]
Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy nominated artist Blake Shelton to kick-off summer 2013 by inviting fans to join Pepsi for an “Iconic Summer” to remember. With the launch of www.iconicsummer.com, Pepsi will offer consumers fun summer rewards and unparalleled access to great music and great summer events, including: […]
For more than 25 years, talented musicians have put their unique spin on the iconic Folgers jingle. For the rest of us, we usually hum along in the kitchen while preparing a cup of our favorite brew. Starting May, fans of Folgers Coffee can download Insta-Jingle, the newest iPhone mobile digital device app from Folgers, […]
Kenny Chesney revealed that Blue Chair Bay Rum, his recently announced line of premium, born-on-the-beach spirits, will throw launch parties in 18 key cities during his No Shoes Nation tour this spring and summer. These parties, which range from parking lot tailgates to on-premise celebrations, promise to deliver the island-lover’s signature “nowhere to go, nowhere […]
Kid Rock is upping the ante on his tour with a bold request – his very own personal bartender to create and serve Jim Beam cocktails during his cross-country “Best Night Ever” tour. Through a nationwide search, Kid Rock and Jim Beam are accepting applications from fans 21 and over who are ready to take […]
Mountain Dew and Complex Media announced a partnership that supports the evolution of the beverage brand’s legacy programs – Green Label Sound, Green Label Art and Green Label Exclusives – with the launch of www.Green-Label.com, a new digital destination with a focused mission to cover the voices and stories of today’s youth culture. Green Label […]
VH1 and Smirnoff Vodka are teaming up for an all-new season of the hit DJ competition reality show “Master of the Mix“. Shedding light on the fastest-growing trend in the music scene: deejaying, this season’s contestants will join host Amanda Seales and judges DJ Kid Capri, DJ Mia Moretti and Ben Maddahi as they battle […]
Heineken, the official beer sponsor of ULTRA MUSIC FESTIVAL, happening March 15-17 and March 22-24, 2013 at Bayfront Park in Miami, is transforming the beer line into the ultimate festival experience with its latest activation. Making its debut at the 15th anniversary of the famous event, the Heineken House delivers a world of electronic dance […]
More than one in five children and more than one in three Latino children in this country may not know where their next meal is coming from. Children who experience even intermittent struggles with hunger may suffer serious, long-term consequences to their health, well-being and educational achievement. ConAgra Foods is building a community of people […]