It’s the battle of the big South African chicken brands this week as both Nando’s and Chicken Licken release their own comedic campaigns on the same day. And, as serendipity would have it, both campaigns tackle the country’s unique social, cultural and racial context with a deft sense of wit. Creative agency M&C Saatchi […]
With the insight that more than one-in-three meals ordered via an online food delivery platform are shared specifically with friends, Uber Eats has paired Aussie icons together for its second campaign instalment via Special Group, including home-grown Hollywood stars Rebel Wilson with Ruby Rose, and queen of news Lee Lin Chin with the king of […]
Inspired by the monumental Trump-Kim Summit, Nando’s Singapore created #NOBEEFDAY, encouraging people to move past conflicts, end the beef and keep the “fire and fury” where it belongs – in our bellies. The initiative by TBWA\Singapore, which launched on social media and in-restaurant on June 10, also included a peace-loving engagement where customers are can […]
In their quest to highlight typically South African challenges, Nando’s, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa. “At Nando’s, we’ve always loved celebrating South Africa’s diversity. So when we noticed that after more than 30 years, spellcheck still […]
Nando’s PERi-PERi launched a campaign at all of its Washington, DC, restaurants that declares #EveryoneIsWelcome. Hatched after one of the most divisive elections in USA’s history, the campaign expresses Nando’s belief in the values of inclusion, diversity and mutual respect. On Nando’s social media sites and the windows of Nando’s six DC locations, the South African-Portuguese restaurant […]
Pizza Hut is revamping its London stores to feature in-house cocktail bars, as it seeks to claw back sales from more trendy restaurants such as Nando’s and Pizza Express. The pizza chain is ploughing a multimillion-pound investment into turning around its fortunes, beginning with the revamp of its store on The Strand, in a bid […]
Casual dining restaurant Nando’s has topped the very first Food and Beverage Social Media Benchmark from eDigitalResearch with more followers on both Facebook and Twitter than any other food and beverage brand. Nando’s have nearly 3million followers on Facebook – over 1.4million more than second place TGI Friday’s. eDigitalResearch found that Nando’s run a creative […]
Nando’s is launching an integrated ad campaign promoting its new electronic loyalty card. The new campaign, which comprises radio, outdoor and press ads, is by 18 Feet & Rising and breaks on Thursday, 17th October. The radio ads are set around various situations where people try to use their Nando’s loyalty cards incorrectly, such as […]
After Louise Caola’s friends enjoyed one of her creative cakes—which looked like sausage and potato mash—the 23-year-old resident of London started creating more confections that look like savory meals. After posting these tasty confections on Instagram and Twitter, Caola was flooded with orders and decided to quit her job in advertising to make these unusual […]