To celebrate the launch of a new speciality store in Tokyo, chocolate brand Kit Kat will be releasing limited edition chocolate that looks like sushi. Available in three different flavours, they were inspired by classic sushi dishes: tuna, sea urchin and egg. The tuna Kit Kat is made of raspberry and white chocolate, the sea […]
J. Walter Thompson Vietnam bagged a gold and a silver at the Transform Awards Asia Pacific in Hong Kong, the only agency from Vietnam this year to make the shortlist and win. This year’s Transform Awards Asia Pacific was held recently in Hong Kong. Transform awards recognize the best practice in global brand development work, with categories […]
Nestlé’s premium tea capsule system SPECIAL.T has relaunched with an iconic and disruptive new design by B&B studio, which brings the brand’s magical and fantastical world to life for consumers. The design takes inspiration from the enchanting SPECIAL.T world, originally created for online and advertising channels, and communicates it through packaging. B&B studio was also […]
NESCAFÉ Original has kicked off the launch of a new brand campaign ‘Leave like a Legend’ with a playful TV spot entitled ‘Swooshy Man’. The campaign aims to engage a younger generation of coffee lovers and continues to celebrate NESCAFÉ Original as the UK’s biggest and favourite coffee brand. The idea dramatises the feeling NESCAFÉ Original’s new ‘double filtered, fuller flavour’ provides. […]
McCann London and Shredded Wheat have given consumers the chance to ‘Shred Life’ in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to ‘Shred Life’ himself, the brand has expanded the creative further by allowing consumers […]
Imagine creating a world good enough to eat. Nestlé has created a campaign by McCann Health Sydney, produced by FSM, designed to generate interest in a new health portal that covers the first 1000 days of a child’s development. This world represents the start of a journey to a healthy future through Nestlé’s “Start Healthy Stay […]
Nestlé is in talks with Spotify to see how it can take advantage of the music streaming site’s highly engaged user base and is exploring the potential of creating branded playlists to reach listeners who spend on average two hours a day on the platform. With close to 100 million users globally and a total […]
Twelve, the integrated brand activation agency, has developed a multichannel campaign for Nescafé Azera, with a range of iconic and desirable limited edition designed tins at its heart, created in collaboration with top emerging design talent from the University for the Creative Arts. The activity marks the second consecutive year that Nescafé Azera and Twelve have […]
Instagram‘s long-awaited algorithm has finally started rolling out, and food influencers and sites that built their brands on the Facebook-owned app are already feeling the squeeze and moving to Snapchat. Food photography—think pictures of perfectly-styled plates and overhead shots of meals—has long been one of the most popular categories on Instagram. Now that Instagram is […]
Nescafé Clásico hosted a social experiment where they dared people at bus stops all across downtown Miami to break their routine, board a bus and see what happens next. One of the world’s leading coffee brand, Nescafé, took those that dared to take a chance with an unexpected trip to a resort for an unforgettable day […]