Nescafé is partnering with Facebook to launch an immersive video, pioneering new technology just released for the platform. The Nescafé ‘Good Morning World’ video stars people in kitchens across the world, performing the hit song ‘Don’t Worry’ using spoons, cups, forks and a jar of coffee. Uniquely, viewers can rotate their smartphones through 360˚ to […]
In a galaxy not so far away, Coffee-Mate has launched a limited edition range of Star Wars-themed coffee creamers, to mark the arrival of Star Wars: The Force Awakens in cinemas. There are five Star Wars-themed packs for US fans to choose from, each of which features a distinct character and contains a different-flavoured creamer, […]
Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign by IPG McCann. Playing himself, Jack Black is bringing a new twist to the campaign which will debut on 29th October. The new Nespresso advert playfully explores the concept of ‘What Else?‘, provoking viewers to consider […]
Nestlé has announced its entry into the global super-premium chocolate category with its almost 200 year old Swiss chocolate brand Cailler. With Amazon as its primary retailer, Nestlé will sell Cailler chocolate in select markets in the US, Europe and Asia. Founded by François-Louis Cailler in 1819, Cailler is Switzerland’s oldest existing chocolate brand. It […]
Nescafé has become the first global brand to move all its international and local websites to the Tumblr platform, with the aim of building stronger relationships with younger consumers. The change reflects its position as Nestlé’s top-performing brand on social media, with more than 35 million fans worldwide. It will allow Nescafé to further develop […]
McCann Buenos Aires is responsible for the latest campaign signed by Nesquik, created under an artistic approach that reflects the awakening of kids in a poetic way. This is a step in the direction of Nesquik establishing an emotional bond with mothers through the concept “You get them out of bed, Nesquik awakes them.” To […]
Few 80-year-olds can claim to be trendsetters in the digital age, so how has a brand celebrating its eighth decade managed to take social media by storm? Launched in 1935, KitKat, with its trademark red wrapper and chocolate fingers, has not just stood the test of time, it has never stopped moving with it. Named […]
As part of their commitment to continue bringing exciting new products to multiple markets, Beverage Partners Worldwide (BPW) collaborated with Taxi Studio to create and launch a range of new products with the aim of helping NESTEA reach and recruit a more adult audience. Taxi Studio provided strategic support from the outset in the form […]
Maggi has exceeded all digital targets for the first half of 2015 thanks to a multi-faceted campaign that has been developed in conjunction with its digital partner, The White Agency, and includes a refreshed website design and targeted social media activity. The website and social media campaign have attracted a new league of followers thanks […]
It is not a far cry to say that mobile phones are an integral part of our lives today. Based on a recent study conducted by creative agency We are Social, there are over 3.6 billion unique mobile users in the world. With 33 percent of the population using mobiles to access the Internet and […]