As part of Nestlé’s ‘Coffee-Mate Natural Bliss’ all-digital campaign, the brand took over an Irving Farm Coffee Roasters store in New York for one day in April, providing coffee that contained the creamer on the house. Instead of being served by regular baristas however, customers were greeted by ‘nude’ servers dressed only in body paint. […]
Despite technology keeping us connected to others, it’s often relegated to the virtual realm. Nescafe set out to show how a fresh cup of joe is the perfect way to connect people in the real world. The coffee maker took to the streets of Germany, which according to research it citied topped the list of […]
The stunning backdrop of the Iguazu Falls sets the scene for a frenetic explosion of colours and sounds in the new spot for Perrier. Directing duo Fleur & Manu helmed the VFX heavy spot through Les Télécréateurs, with MPC’s newly opened Paris studio taking the reins on the 42 VFX shots. With inspiration from Wacky […]
Tapping into the growing trend of people using mobile devices to view recipes as they cook, Maggi has developed a series of bite-sized videos featuring easy recipe creations for busy mums who want to create tasty meals that are enjoyed by all members of the family. Created by Maggi’s digital partner, The White Agency (part of […]
As part of a licensing relationship with Girl Scouts of the USA, Nestlé Nesquik launches new Nesquik Girl Scouts Thin Mints and Nesquik Girl Scouts Caramel Coconut flavours. The limited-edition product is on store shelves now and retails for $1.99. These new Nesquik Low-fat Chocolate Milk beverages combine low-fat chocolate milk with two of the most […]
Acqua Panna, the Italian mineral water beloved by Florence’s powerful Medici family, has been re-styled to reflect the water’s Tuscan roots, as it marks 450 years of history. The water now carries the northern Italian region’s Tuscany Taste logo, an honour that, until now, has only been bestowed upon famous local wines. The new label […]
Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign. Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with. Despite Nescafé’s good […]
How’s this for a personal touch? Digiorno, the leader in premium frozen pizza, is giving everyone the chance to come together, and for the first time ever, create a truly customizable and delicious Digiorno pizza with its new ‘design a pizza’ kit. Regardless of your pizza-eating personality – hold the veggies, pile on the meat or […]
Nescafé, the world’s first instant coffee and the fifth most valuable food and drink brand, is launching a unified, global look and feel across all products in the 180 countries where the coffee is sold. It is the first time in the brand’s 75-year history that each and every Nescafé product will share the same […]
Train travellers in northern Japan can use KitKat as train tickets as part of a pioneering scheme to rejuvenate tourism in a part of the country devastated by the earthquake and tsunami three years ago. It is the first time a Japanese rail company has allowed chocolate bar packaging to be used as a valid […]