Design Consultancy Design Bridge and Diageo have worked together on the new packaging design for Gordon’s gin, almost 15 years after the consultancy previously redesigned the gin brand’s bottle. Design Bridge’s brief was to respond to the huge boom in interest in gin over the last few years, and “reassert Gordon’s position as the top […]
This autumn, innocent Drinks are giving their smoothies a bit of a makeover, so you’ll find familiar recipes and a few new ones in a clear bottle. In a move that includes transparent labels showing colour and texture, PET packaging, and a colourful tamper seal and label, drinkers can feel confident that they’re still getting a ‘pure […]
Food delivery company Deliveroo has rolled out a new brand identity, refreshing the logo, wordmark and providing an equipment refresh to help its its riders (more often than not cyclists) stand out more on the street. Branding agency DesignStudio worked with the company to deliver a new minimalised kangaroo logo, conceiving hundreds of possible entries. […]
JKR has designed new branding for alcopop brand WKD, featuring an entirely redrawn logo and showing a marked departure since the most recent redesign unveiled in May 2015. The new identity is centred around an exclamation concept to represent the brand’s “sense of fun and excitement,” according to JKR, and is launching to coincide with […]
Created by agency David and directed by Martin Romanella, this spot for Coca-Cola creates happiness out of thin air using the one guaranteed people-pleaser–magic. The brand employed full-time American magician Justin Flom, who wowed a tableful of people by turning their regular Coca-Cola beverages into other varieties–specifically Coca-Cola Zero, Coca-Cola Light and Coca-Cola Life. You […]
As they turned ten years old, Little Dish looked to set a new standard of health for the children’s chilled meals category with its new range of pots and pies. They called upon Design Agency Pearlfisher to develop a vision, voice and series of packaging structures that would bring the nutritional credentials of the new meals to […]
Fast-food restaurant chain, Subway, has unveiled a new logo and symbol, premiering it during several Olympics TV spots. The logo retains the core colours long associated with the brand – green and yellow – but it has opted to swap out italics in favour of a more minimalist typeface. Meanwhile, the new symbol – featuring […]
Lucozade has introduced a new bottle design for its Sport line of drinks to make the brand stand out on shelf and help consumers to identify the different flavours in the range. The new Lucozade Sport bottles feature a textured grip and ‘waist’, making it easier to hold when on the move. The design aims […]
Bloom has redesigned Cow & Gate’s baby foods, creating a disruptive new look that celebrates the quality and naturalness of their ingredients. The new design is intended to encourage parents to reappraise jars as a category, by bringing to life the provenance of Cow & Gate’s baby-grade ingredients, all of which come from a small […]
Spindrift, line of sparkling beverages made with real squeezed fruit, unveils new packaging that conveys their core mission of “real.” Their new look of “real” will roll out to stores and foodservice partners beginning in August 2016. “Spindrift was founded six years ago, on one simple idea: take fresh juice, squeeze it and make the […]