Vitaminwater Features ‘Sorta-Fit Spokesguy’ to Inspire the Average Gym Goer

Vitaminwater Features ‘Sorta-Fit Spokesguy’ to Inspire the Average Gym Goer

For many people, a trip to the gym is more chore than fun, and that’s the vibe of a new campaign for Vitaminwater Active. Vitaminwater Active launched in 2017, championed as “the sports drink for the rest of us.” With the brand’s new ‘Sorta-Fit Spokesguy’ campaign, the message stays on target for the product – […]

SNAP LDN Launches New Campaign for Carabao Energy Drink, “The Bonkers Drink for Bonkers Lives”

SNAP LDN Launches New Campaign for Carabao Energy Drink, “The Bonkers Drink for Bonkers Lives”

Carabao is not like other energy drinks. It was invented in Thailand. By a rock star. Called Aed Carabao. Aed then named both his band and his new energy drink after a SE Asian water buffalo, called a carabao. Carabao (the fizzy energy drink one) comes in a range of brightly coloured cans and has […]

An Old Timer Pines for Powerade in W+K’s Fun March Madness Flashback

An Old Timer Pines for Powerade in W+K’s Fun March Madness Flashback

Powerade isn’t just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland. The :30 opens on an old timer working the register at a convenience store. He’s about to ring up a bottle of blue Powerade sitting on the counter. […]

Pepsi Is Turning Two Iconic Super Bowl Ads Into Virtual Reality Experiences

Pepsi Is Turning Two Iconic Super Bowl Ads Into Virtual Reality Experiences

Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand’s broader Super Bowl campaign across digital and linear channels. The spots featured in the VR experience will include Cindy Crawford’s famous 1992 ad, which shows two adolescent boys […]

Pepsi Unites 19 of the World’s Best Football Players for New Campaign

Pepsi Unites 19 of the World’s Best Football Players for New Campaign

Pepsi unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever. 19 of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the world over to “Live […]

Nescafe Dolce Gusto Unveils New “Live With Gusto” Marketing Campaign

Nescafe Dolce Gusto Unveils New “Live With Gusto” Marketing Campaign

Nescafe Dolce Gusto officially announces a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under the new “Live With Gusto” creative platform. Known for its innovative and design-conscious line of professional at-home specialty beverage machines, Nescafe Dolce Gusto will bring to life the “Live With Gusto” platform in a fully integrated marketing […]