Step aside coffee, energy drinks are taking over! About half of all adults have tried them, and about half of all teenagers and young adults drink them regularly. In fact, energy drink sales in the United States reached more than $10 billion in 2012 – and that number is only growing. But many questions still […]
Coca-Cola beverages have launched a new advertising campaign addressing, for the first time, the problem of obesity and their part in it. A two-minute video titled ‘Coming Together’ aired on US television earlier this week, reminding viewers that all calories count in weight management, including those that come from the company. The ad then goes […]
Coca‑Cola is bringing back its much-loved iconic polar bears to our screens as part of a new integrated campaign. The 30-second TVC and supporting activity aims to encourage brand love and celebrate togetherness this winter. The content-rich campaign builds the light-hearted and fun tale of a family of polar bears through an initial 30-second TVC, […]
Costa Coffee
Writer, journalist and broadcaster, Jenni Murray DBE, will chair the final judging panel which selects the overall winner of the prestigious 2012 Costa Book of the Year, it was announced today. The Costa Book Awards recognise the most enjoyable books of the last year by writers based in the UK and Ireland. Dame Jenni Murray […]
at 2012 North American Tea Championship’s Packaged Single Service Class competition Two leaves tea company continues its tradition of producing award-winning tea, recently being awarded first place for its Jasmine Petal tea at the North American Tea Championship in the Jasmine Scented Green Tea category of the 2012 Packaged Single-Service Class. “Jasmine Petal has always been […]
Glacéau vitaminwater, the original, great tasting drink from New York, has announced a fresh new look to its packaging and reformulations to its ranges. All eight variants will now contain a stevia-based sweetener meaning a reduction of 30% in sugar levels and 30 fewer calories per bottle. Apart from the introduction of stevia, each variant […]
Rewarding responsible drivers with free drinks over the festive period! The popular Designated Driver campaign from Coca‑Cola Great Britain is back, helping reward responsible drivers with free drinks during the festive period. Now in its fifth successful year, the initiative offers consumers a buy-one-get-one free across Coca‑Cola, Diet Coke and Coke Zero during the festive period. This will be supported […]
Asia’s largest Coffee Trade Show, ‘The 11th Seoul International Cafe Show 2012’ (hereafter referred to as Seoul Cafe Show 2012) will be held on November 22-25, on the third floor, C,D,E Hall at COEX, KOREA. ‘Seoul Cafe Show’ is Asia’s largest Coffee Trade Show which is held to promote the Coffee industry and invigorate Coffee […]
PepsiCo, Inc. today announced that Alan Hoffman has joined the company as senior vice president, global public policy and government affairs, effective Nov. 26. In this role, he will lead PepsiCo’s public policy and government affairs activities worldwide. Hoffman most recently served as Deputy Chief of Staff to the Vice President of the United States […]
Coca‐Cola Great Britain is announcing its latest Christmas campaign to help spread festive cheer and happiness to consumers across the UK. The seasonal favourite ‘Holidays are Coming’ TVC will form part of an integrated marketing campaign, with Twitter and Facebook helping to build anticipation as the unofficial countdown to Christmas begins. Before the famous ‘Holidays […]