DOC 360, the “bold, refreshing soft drink that obliterates the ordinary,” is now available in Ball Corporation‘s Alumi-Tek bottle. The 16-oz. fully recyclable aluminum bottle is paired with Ball’s thermochromic ink that changes color when the contents are cold enough to drink and has been dubbed the “Slam Can.” “Unique packaging such as the Alumi-Tek […]
Year after year, Creativeland kicks it up a notch with its campaigns for brand Frooti. It has been an exciting journey rolling giant mangoes down slopes, dropping mangoes on unsuspecting passers-by and making the first reality game-show TVC. So, for the 2013 campaign film, they had a tough act to follow. But Creativeland hope the new […]
SodaStream International, the world’s leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, announced a strategic agreement to license EBOOST flavors and proprietary energy blends exclusively for use with SodaStream home soda makers. “Energy drinks are a fast-growing sector in beverages, and we […]
Entertainment powerhouse Sean “Diddy” Combs and actor/producer Mark Wahlberg announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran , formerly President of Fiji Water. Together they will help drive the AQUAhydrate vision and be instrumental in […]
Red Bull has announced its marketing campaign for the launch of the Red Bull Editions; three new flavours (Cranberry, Lime and Blueberry) with the same vitalising effect as Red Bull Energy Drink. The introduction of Red Bull Editions to the UK will be supported with a heavyweight £3.5 million campaign to drive awareness and product […]
Dawn breaks this morning on Kickstart, an entirely new sparkling juice beverage from Mountain Dew. Whether it’s catching the first waves at sunrise, managing bumper to bumper traffic on the way to the office or hitting fresh powder on the slopes at first light, new Kickstart by Mountain Dew offers a refreshing and energizing take […]
Step aside coffee, energy drinks are taking over! About half of all adults have tried them, and about half of all teenagers and young adults drink them regularly. In fact, energy drink sales in the United States reached more than $10 billion in 2012 – and that number is only growing. But many questions still […]
Coca-Cola beverages have launched a new advertising campaign addressing, for the first time, the problem of obesity and their part in it. A two-minute video titled ‘Coming Together’ aired on US television earlier this week, reminding viewers that all calories count in weight management, including those that come from the company. The ad then goes […]
Coca‑Cola is bringing back its much-loved iconic polar bears to our screens as part of a new integrated campaign. The 30-second TVC and supporting activity aims to encourage brand love and celebrate togetherness this winter. The content-rich campaign builds the light-hearted and fun tale of a family of polar bears through an initial 30-second TVC, […]
Costa Coffee
Writer, journalist and broadcaster, Jenni Murray DBE, will chair the final judging panel which selects the overall winner of the prestigious 2012 Costa Book of the Year, it was announced today. The Costa Book Awards recognise the most enjoyable books of the last year by writers based in the UK and Ireland. Dame Jenni Murray […]