Coca-Cola takes everybody by surprise with an innovative twist on social media platform Snapchat. In the course of the launch campaign for the new Coca-Cola Zero Sugar, Ogilvy & Mather Berlin developed a game utilising the Snapchat Stories feature. “SnapSkate”, a classic Jump’n’Run game, lets teens control pro skater Denny Pham through several levels – […]
Luxury tea company Newby Teas of London, announced the relaunch of its much-loved Newby Classic Tea Bag Collection with stunning new designs, inspired by a priceless textile collection and the theme of craftsmanship. Newby’s multi-award-winning in-house creative team worked in partnership with internationally renowned London branding consultancy Lewis Moberly to develop the new branding – […]
SodaStream International Ltd. announced that it was the brand behind NanoDrop; a fun new April Fools’ marketing campaign featuring one of today’s most recognizable television and media personalities, Paris Hilton. The campaign brings attention to the environmental scourge our planet faces due to pollution from single use plastic water bottles. The SodaStream NanoDrop campaign features humorous video […]
As a mother, supermodel, TV personality, social-media phenom and wife of musician John Legend, Chrissy Teigen doesn’t exactly need another job—let alone one as a plant manager. But that’s what Teigen is now. At least, that’s what she is in a new spot for Vita Coco. Shot on a white-sand beach at Key Biscayne, Florida, […]
Some of the most meaningful and important parts of our lives are everyday moments – when we choose to experience them from the right perspective. But our increasingly busy lives make it difficult to see these moments for what they are. This was the powerful creative message Scorch London helped Twinings portray in its new digital campaign, […]
BBDO and Proximity Pakistan has collaborated with PepsiCo to create a new campaign for energy drink, Sting, titled #StingChallenge. Partnering with one of the world’s youngest Olympic medalist for boxing, Amir Khan, BBDO created a TV commercial that showed fans helping Amir train for his next win by turning the entire old city in Lahore […]
St Patrick’s Day might be over, but these watercolour ads from McDonald’s are simply too pretty to pass off. Conceptualized by Dallas-based communications agency Moroch, these delightful ads were created to promote the limited edition ‘Shamrock Shake’ by the fast food chain. Credits: Advertising Agency: Moroch Partners, Dallas, USA Executive Creative Director: Kevin Sutton Creative […]
Fanta has been reimagined, resulting in the biggest changes to the brand in its history. The transformation will see a new visual identity, a revolutionary asymmetric, spiral bottle and a new recipe for Fanta Orange which contains a third less sugar. At the heart of the brand’s transformation is a new visual identity, designed to […]
One of the leading breakfast drink in the UK, Weetabix On The Go, is adding a new chocolate flavour to its Protein range to bolster its presence in the on-the-go breakfast market. Available from 20th March, the new chocolate drink will join the brand’s Strawberry & Raspberry and Vanilla variants. To coincide with the launch of […]
Fruit juice concentrate brand Rasna, has released yet another film, this time for its instant mix variant called Rasna Insta. This follows the recently released ‘Pyarelal ke bachpan ka pyar’ film. Conceptualised by Scarecrow Communications and directed by Vijay Veermal, the ad has been produced by Chrome Pictures. The film, targeted towards kids and mothers, shows […]