February 27 sees the launch of Halo, a challenger coffee brand which has started with a purpose – to give people the world’s best coffee, in a way they want it, that’s best for the world. Halo is the world’s first fully compostable coffee capsule filled with the finest, rarest and most desirable fresh coffee […]
Instant fruit based concentrate brand Rasna, announced its new advertisement campaign ‘Pyarelal Ka Bachpan Ka Pyar’ (Pyarelal’s childhood love) in India. The campaign aims at celebrating the brand’s journey of spreading love for decades across generations. Rasna also announced its entry in the baked sweet snack category with the launch of Rasna Vitos. Speaking on […]
The Kohana Coffee Company has launched a brand new web platform and unveiled a host of online changes that reinvent the gourmet roaster’s user experience. The new platform serves up a unique marketing style and inviting appeal via a fresh, ultra-clean look whose light and airy feel reflects the brand’s unique Hawaiian origins. Visitors to […]
Starbucks has introduced Nitro Cold Brew on tap at its first location in the UK in London, with plans to roll out to up to 100 more stores around the country in the summer. The launch of Nitro Cold Brew in the UK follows a successful nationwide launch of Starbucks Cold Brew in 2015. Nitro Cold […]
Wieden+Kennedy London releases a new campaign for Arla Organic Farm Milk, the first branded organic product released in the UK by Arla, the farmer-owned dairy company. The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this […]
McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London. The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various […]
In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
America’s favourite Uncle is back. The beloved elderly alter ego “Uncle Drew,” played by Cleveland Cavaliers star Kyrie Irving, is returning to school fans on basketball commentary with the release of a new “Uncle Drew” clip called All-Star Game. The content is available on the all-new UncleDrew.com which is fully available tomorrow at the start […]
Talking Rain Beverage Company, the maker of Sparkling Ice flavoured sparkling waters, launched a new, multi-faceted advertising campaign – Be Not Bland in the US. The brand’s first campaign to feature a series of commercial advertisements airing nationally, Be Not Bland embraces authenticity and individuality, celebrating the people, places and personalities that fill life with flavour […]
The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand awareness. With […]