Pepsi is encouraging fans to “Get It While It’s Hot” with the launch of its newest limited-edition beverage, Pepsi Fire. Beginning May 22, Pepsi Fire – the refreshing cola with a cinnamon flavoured twist – will be available in stores US-wide for an eight-week period. Fans who find specially marked packs of Pepsi Fire, Pepsi, […]
Bio-tiful Dairy, the award winning, category leading Kefir brand, is set to launch its first ever advertising campaign to support rapid sales growth and expansion. The OOH campaign, launched on 8th May, celebrates Kefir’s 2,000 year old heritage and product benefits of better digestion and immunity, appearing on tube, railway boards and situated close to […]
With summer days just around the corner, Lemon Lemon, a new sparkling lemonade from PepsiCo, is available in stores across the US, offering a refreshing way to enjoy the warmest months of the year. Lemon Lemon includes a mix of lemon juice, bubbles and a touch of sweetness, available in three flavours – Original, Blackberry […]
Gatorade has collaborated with TBWA Sydney and Eleven on the launch of its new sugar free electrolyte water – G Active – to inspire Aussies to get active. To kick things off, an exclusive fitness hotspot was launched last weekend. Located on the stunning Sydney Harbour, the G Active HydroGym was a pop-up floating fitness […]
Launched in the mid-80s, Rio set out to offer a natural alternative to fizzy, fruitless soft drinks. In an era of flamboyance and flair, its iconic name captured both the exoticism of its tropical taste and the intrigue of another world at a time where global travel was largely the preserve of the rich and […]
A new tea brand, with its roots in the mindful Danish concept of Hygge, has been launched by Danish tea enthusiast, Tina Gloggengieser. Hoogly tea is a range of natural and ethically sourced green, white and black teas, herbal infusions and oolong – with unique blends and unusual flavours – all beautifully presented. The blends […]
Ribena has partnered with J. Walter Thompson London, Brass and Diverse to create an interactive app called ‘Doodle Your World’, allowing users to ‘doodle’ on their surroundings, by using Ribenary characters that come to life on their screens. The concept behind the new Ribena ‘Doodle Your World’ app has been developed from the overarching brand […]
Could Scottish drinking habits be changing? Dave Law and Tom Hyde, founders of Scotland’s first ‘coffee bar’ – Brew Lab – certainly think so. Spotting a gap in the market, the Edinburgh duo are preparing to expand with a new late night speciality offering; that seeks to challenge coffee’s reputation as a ‘daytime-only’ pursuit. In […]
B&B studio brings purity of design to a ‘no logo’ bottle for Superfly, the new addition to Firefly’s revitalising juice drinks range, which is a collaboration with one of the world’s most influential mixologists, Ryan Chetiyawardana, aka Mr Lyan. The bottle design, designed with the on-trade environment in mind, features bold and beautiful illustrations inspired […]
Hot summer weather is almost here, and with it comes the need for ice-cold refreshment. Back by popular demand, Coca-Cola is reintroducing its wildly successful “Share a Coke” program under a new name – “Share an ICE COLD Coke” – as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola. […]