Coca-Cola brand Glacéau Smartwater has jumped on the Dry January bandwagon, telling consumers to “hit the bottle” in a digital out-of-home ad campaign designed to get them drinking its distilled water. In one execution of the month-long campaign, the copy reads: “Going dry this January? Hit the bottle.” Another reads: “Not drinking this January? You […]
Thums Up, India’s iconic soft drink brand owned by Coca-Cola, has unveiled a new campaign, ‘Main Hoon Toofani’ that builds on the power of ‘I’, an uncompromising attitude towards achieving individuals’ goals in life, and encourages its consumers to challenge themselves and unleash their true potential. The ‘Main Hoon Toofani’ campaign by Leo Burnett India […]
Starbucks is boosting its digital sales in China through an online store on Alibaba-owned Tmall, selling gift cards, coffee vouchers and personalised e-cards. The store will give Starbucks an extension of its loyalty scheme in China, which the retailer believes will be its biggest international market in 2016, according to Investor’s Business Daily. For Alibaba […]
Each day, dozens of ferries crisscross Istanbul’s Bosphorus Straight, shuttling passengers east and west between Asia and Europe. The design of the remodelled Starbucks store near the bustling Kadikoy Carsi ferry terminal took its inspiration from these daily passages and the aesthetic of the boats and the ferry buildings. The store, which has served customers […]
New research released today by AB InBev UK reveals the growing popularity of alcohol-free beer amongst the British public. Nearly a third of Brits (31%) have now tried alcohol-free beer, one in ten women (10%) are enjoying it on a weekly basis and 18% of Londoners are drinking it whenever they go out, with Londoners being […]
Crystal Pepsi is back, with help from creative agency The Barbarian Group. Pepsi announced that it will re-release Crystal Pepsi, its clear cola from the 1990s for a limited time. The only way to get a bottle is to sign up for a sweepstakes running from Dec 10-11 through the brand’s loyalty program, Pepsi Pass, […]
Costa, famed for its coffee, has launched a food-focused proposition in Tottenham Court Road called Costa Fresco that will serve more than its standard fare of croissants, cakes and toasties. The cafe, which opens December 7, focuses on offering ‘oven fresh’ food including ‘handcrafted’ ciabattas, pastries, cookies and flatbreads to tap into the casual dining […]
Starbucks brought its first Starbucks Green Apron Delivery to the Empire State Building in October, a service designed specifically for a dense urban environment and one of the most requested by Starbucks customers. But customers aren’t just in office buildings – they’re at soccer games with their kids, at home with family, or gathering at […]
Coca-Cola has canned an ad in which a group of white teens distributed the soft drink among indigenous people to spread some Christmas cheer across their village after it was criticised for its alleged discriminatory nature. The drinks giant was attacked from several angles for the slot; from health groups amid the country’s obesity crisis, […]
International brand design agency Design Bridge has unveiled a full range of new package designs for Appelsientje, the Netherlands’ most favourite juice drink brand. Appelsientje was launched in 1973 as the first pure juice in the ambient shelf and has a long heritage in the market, where their iconic orange juice is both a childhood […]