It is great to see Lucozade Ribena Suntory working hard to reinvigorate Orangina. It recently launched four new multipacks, which include slim line cans and plastic bottles, in a bid to revive the struggling brand. It is just one of a number of steps the company has taken to boost sales. According to The Grocer […]
Starbucks has unveiled its Christmas campaign featuring a four-metre tall Red Cup installation that lights up when activated by tweets. The giant Red Cup installation – that smells like a gingerbread latte – will be at Kings Cross station from Tuesday 3 November until Friday (6 November) and will gradually light up as consumers tweet […]
During ‘Coca-Cola Summer Love’ – The summer’s biggest event that took place in Israel, Coca-Cola created a unique bottle that has never been seen before: Wish in a Bottle – The bottles were developed and custom made just for this event. In order to make the idea come to life – Coca-Cola and agency Gefen […]
Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, is pleased to announce that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S. Beginning November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing […]
Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign by IPG McCann. Playing himself, Jack Black is bringing a new twist to the campaign which will debut on 29th October. The new Nespresso advert playfully explores the concept of ‘What Else?‘, provoking viewers to consider […]
New flavored milk brand YUP! and digital media company Onion Inc. are calling on young adults to do nothing as part of their newly launched campaign. The partnership is changing the conversation on chocolate milk as YUP! is positioning itself as a satisfying reward for young adults and teens, a break from their otherwise hectic […]
The most popular adult Halloween costumes of 2015 are expected to be US presidential candidates, emojis and Star Wars characters. And the most popular beverage of the season may be a fang-tastic new Starbucks Frappuccino blended beverage. Starbucks launched its first Halloween Frappuccino in the United States and Canada with the green tea Franken Frappuccino in […]
Lipton announced it broke the Guinness World Records title for the Largest iced tea as part of the iconic tea brand’s 125th anniversary celebration. Patrons at the Be More Tea Festival in North Charleston, South Carolina, will enjoy glasses of tea served from the 12.5-foot-tall pitcher used to break the record. It took 25 hours […]
A specialist tea house opened its doors to shoppers and students in Huddersfield, following the completion of its lease by leading property consultants, Bruton Knowles. Situated on Kings Street, the Northern Tea House’s lease agreement was negotiated by Bruton Knowles associate Stuart Hastings for co-owners and partners Emma Grain and Kevin Chatham. Based in Huddersfield […]
Great Scott! For one day only, Pepsi Max has partnered with Uber to give London-based ‘Future Day’ fans the ride of their lives in a DeLorean– to celebrate the 30th anniversary of cult hit Back To The Future II. In Back To The Future II, Marty McFly travels to the future – October 21st 2015 […]