Coke Zero is building on its drinkable advertising campaign, which launched earlier this year during March Madness, with a new installment that sees the brand partnering with ESPN’s ‘College Game Day.’ Created by Ogilvy & Mather, the sampling campaign was created to give people a chance to try the zero-calorie drink through a number of […]
Craving a sugary drink, but you’re not prepared to work for it? Well you’re out of luck as far as Gatorade is concerned. This sports drink brand have partnered up with NFL Films, putting the emphasis on being active. Targeting college students, American football stars, Peyton and Eli Manning, visit local colleges, catching students off […]
In its first year of a multi-year agreement with The United States Tennis Association (USTA), Lavazza will bring the flavour of authentic Italian coffee to the USTA Billie Jean King National Tennis Center for the hundreds of thousands of fans attending this year’s US Open. To further support tennis, Lavazza has partnered with women’s tennis […]
These interesting coffee lids add another type of pick-me-up with your morning coffee. Created by South Korean designer Jang Woo-Seok, this custom coffee lid gives the illusion that you are drinking hot coffee through someone else’s lips. Woo-Seok thought up the design after noticing that existing coffee lids lacked flair of any kind. In an […]
During the Wireless Festival in London, Pepsi Max and AMV BBDO posed an innovative solution to a familiar concertgoer problem: what to do when you lose your friends. For a new film promoting Pepsi Max’s “What If…” campaign, the soda giant and AMV BBDO created three drone-powered “Friend Finders,” which were dispatched among a crowd […]
Mountain Dew has created a virtual reality experience for Nascar fans featuring professional racecar driver Dale Earnhardt Jr. that gives viewers the chance to see what it’s like to be in the driver’s seat at Bristol Motor Speedway in Tennessee. This is the soda brand’s third time leveraging virtual reality technology to try and appeal […]
No matter where you are, the exotic taste of Rubicon can transport you to the beach and make your dreams come true, according to a surreal new campaign for Rubicon. The TV campaign, created by BMB, shows a couple going from a dreary shopping centre to an exotic beach paradise in an instant through the […]
Supermarket chain Aldi has confirmed a new minimum price per litre for all of the milk sold in its UK stores. From Monday Aldi will pay 28p per litre to the three dairies it buys milk from, Arla, Muller Wiseman and Graham’s Family Dairy. The move comes after struggling dairy farmers mounted protests from clearing […]
As part of their commitment to continue bringing exciting new products to multiple markets, Beverage Partners Worldwide (BPW) collaborated with Taxi Studio to create and launch a range of new products with the aim of helping NESTEA reach and recruit a more adult audience. Taxi Studio provided strategic support from the outset in the form […]
As heat indexes spike across the US, Pepsi unveiled a new refreshing option for cola fans to enjoy during the hot summer months – aspartame-free Diet Pepsi. Consumers can purchase aspartame-free Diet Pepsi with the refreshingly crisp, great taste fans have come to expect from Pepsi. “Diet cola drinkers in the US told us they […]