Peet’s Coffee launched its first ad campaign with creative agency of record, Cutwater, promoting its seasonal blend and in-store beverages in advance of the holidays. The campaign aims to tell Peet’s handcrafted, artisanal story as the originator of the craft coffee movement in light of the holiday season. Cutwater saw the opportunity to position Peet’s […]
Famous soda brand Pepsi has officially joined the tech gadget industry by releasing its first smartphone, which is named the ‘Pepsi P1’. Currently crowd-funding on China’s version of Kickstarter, JD Finance, the Pepsi P1 is marketed as a budget smartphone that had an early-bird price of US$78—however, with the early-bird units sold out, it would […]
Coca-Cola has unveiled a sentimental new ad titled ‘Date Night’ that might invoke memories of your own dating experiences as a teenager. The commercial cleverly unveils a couple’s former dating days through their son’s own courtship, recounting the feelings of young love that many can likely relate to—feeling nervous, trying to impress the girl and […]
Coca-Cola South Pacific has launched Appletiser’s ‘Bubbles Done Differently’ brand campaign via Tongue Agency, aimed at enhancing the association between the sparkling apple soft drink and Christmas celebrations. With the festive season synonymous for celebratory ‘bubbles’, the campaign seeks to position Appletiser as the best non-alcoholic drink for the holiday period. The brand will launch […]
The sister-and-brother team of Brittney, age 18, and Logan Wohl, age 16, are the newly appointed co-owners of Our Coffee with a Cause, Inc., a business that employs individuals with cognitive and developmental disabilities and funds local charities that support them. These siblings with autism have dedicated their time to helping other special-needs teens and […]
Nescafé is partnering with Facebook to launch an immersive video, pioneering new technology just released for the platform. The Nescafé ‘Good Morning World’ video stars people in kitchens across the world, performing the hit song ‘Don’t Worry’ using spoons, cups, forks and a jar of coffee. Uniquely, viewers can rotate their smartphones through 360˚ to […]
In a galaxy not so far away, Coffee-Mate has launched a limited edition range of Star Wars-themed coffee creamers, to mark the arrival of Star Wars: The Force Awakens in cinemas. There are five Star Wars-themed packs for US fans to choose from, each of which features a distinct character and contains a different-flavoured creamer, […]
It is great to see Lucozade Ribena Suntory working hard to reinvigorate Orangina. It recently launched four new multipacks, which include slim line cans and plastic bottles, in a bid to revive the struggling brand. It is just one of a number of steps the company has taken to boost sales. According to The Grocer […]
Starbucks has unveiled its Christmas campaign featuring a four-metre tall Red Cup installation that lights up when activated by tweets. The giant Red Cup installation – that smells like a gingerbread latte – will be at Kings Cross station from Tuesday 3 November until Friday (6 November) and will gradually light up as consumers tweet […]
During ‘Coca-Cola Summer Love’ – The summer’s biggest event that took place in Israel, Coca-Cola created a unique bottle that has never been seen before: Wish in a Bottle – The bottles were developed and custom made just for this event. In order to make the idea come to life – Coca-Cola and agency Gefen […]