As part of their commitment to continue bringing exciting new products to multiple markets, Beverage Partners Worldwide (BPW) collaborated with Taxi Studio to create and launch a range of new products with the aim of helping NESTEA reach and recruit a more adult audience. Taxi Studio provided strategic support from the outset in the form […]
As heat indexes spike across the US, Pepsi unveiled a new refreshing option for cola fans to enjoy during the hot summer months – aspartame-free Diet Pepsi. Consumers can purchase aspartame-free Diet Pepsi with the refreshingly crisp, great taste fans have come to expect from Pepsi. “Diet cola drinkers in the US told us they […]
J. Walter Thompson’s first work for Ribena since being apppointed to the account sees the brand being re-launched with a significant strategic shift in its positioning and advertising style. By creating a new and playful Ribenary world the fruit drink is primarily now targeting a pre-family audience of young adults with its wide range of […]
You can now order and pay for your favorite Starbucks beverage by simply flashing the ‘Starbucks Touch’ smartphone case. Starbucks has teamed up with Uniform Experiment, a Japanese-based men’s clothing line, to create a phone case that will automatically order and pay for your drinks, through an accompanying app. The Starbucks Touch case is designed […]
Jimmy’s Iced Coffee, the family owned range of ready-to-drink iced coffees, is on a publicity push. Founded in 2010, the brand has gone from listings in high end outlets like Selfridges and Whole Foods to the mainstream off the back of deals with the likes of Tesco and Waitrose over the last five years. With […]
Pussy Natural Energy Drinks is unveiling a raft of new creative including an updated can design with new product details, a new price point option, and a revised tray offering which features the playful new ‘Outrageous’ positioning. This is in response to eight months of strategic brand insight work in partnership with award winning creative […]
This summer, creative agency Grey London is shaking up the soft drinks industry with the mission of reshaping people’s perceptions of Lucozade Energy. Encouraging consumers to drink Lucozade Energy in situations beyond hangovers and illness, Grey created a new brand positioning and strapline for the soft drink; Find Your Flow – positioning the drink as […]
Fiji Water, One of America’s premium bottled water brand, announced the launch of its new 700 mL bottle size. Designed for the active lifestyle, Fiji Water now fits effortlessly everywhere, from fitness equipment and gym bags to car cup holders and beyond. As Fiji Water celebrates its 20th anniversary, the sleek new look, which marks the first […]
When the sun comes out, innocent know that drinkers look for alternatives to water to quench their thirst. The beverage company felt that they could fill a gap in the market for a light, refreshing and healthy drink that also tasted good, so they have been busy in the Fruit Towers kitchen blending our new […]
This summer Coca-Cola launched the latest installment of the world-famous ‘Share A Coke’ campaign with ‘Share A Feeling’. Using the universal language of emoticons, the campaign is encouraging millennials to express themselves via emoticons on Coke cans and bottles. The multi-market, integrated campaign begun in July, and was first seen in Vietnam. The accompanying TVC […]