Snickers Brand is bringing its award-winning global “You’re Not You When You’re Hungry” campaign back to where it all started – Super Bowl Sunday. Mars Chocolate North America announced Snickers is returning to the country’s biggest marketing stage with an all-new commercial that will debut on Sunday, Feb. 1 during Super Bowl XLIX on NBC. Although this […]
Warm baked apples, toasted pecans, the taste of the graham cracker crust on Grandma’s homemade pies, those memorable and loveable flavours are hot out the oven in Piehole – a delicious blend of Canadian Whisky and pie-flavored liqueur. Piehole, best sliced up as a shot, will be available beginning November 2014 in the following tempting flavors […]
Keurig Green Mountain, a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and The Coca‑Cola Company have expanded the companies’ innovative partnership to offer select beverages from the portfolio of The Coca‑Cola Company’s still brands in the Keurig hot brewing system in the United States and Canada. Honest Tea, […]
The fans have spoken – in an “Xtreme” way. For the first time, Snickers Brand offered consumers the chance to select the name of a new product through an exclusive vote on the brand’s Facebook page. Mars Chocolate North America announced the fans’ satisfying choice – Snickers Xtreme. The moniker is appropriate for a delicious new product […]
Lay’s potato chips, one of the marquee brands from PepsiCo’s Frito-Lay division, is expanding distribution of Lay’s Air Pops crisps to even more markets across the U.S. With 50 percent less fat than regular potato chips, Lay’s Air Pops crisps are a delicious and airy snack that delivers big taste. To celebrate the expanded distribution, […]
Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, has introduced a bold new mystery to the snack food aisle. Beginning April 21, shoppers will see three new mystery flavours of Doritos Jacked tortilla chips making their way to grocery stores nationwide. The fan challenge: if you’re bold enough, try all three mystery flavours […]
The boyfriend of singer Adele has lost a challenge against Pepsi subsidiary South Beach Beverage Company after arguing that the name of the soft drink giant’s SoBe Lifewater was too similar to his Life bottled water product. Simon Konecki, who has a one-year-old son with Adele, had launched proceedings against South Beach, arguing that the […]
In its fifth year of celebrating Parmigiano Reggiano, Whole Foods Market will “crack away” in order to take back the crown for the largest number of wheels of Parmigiano Reggiano simultaneously cracked. The organic and natural foods grocer previously set the record in 2008 and will sharpen its knives to attempt it again on March […]
Crown Royal added another branch to the family tree with the announcement of the brand’s first foray into the rapidly growing flavored whisky category – Crown Royal Maple Finished. Inspired by the heritage and authenticity of the maple tree, Crown Royal Maple Finished begins with the legendary taste of Crown Royal whisky. The liquid then […]
Newly created position to deliver on brands’ innovative and bold culinary strategy Boston Pizza today announced the hiring of Helen Langford for the newly created position of Vice President of Food Services. Langford brings more than ten years of product innovation, quality assurance and supply chain expertise to the role and will oversee Boston Pizza’s […]