Leo Burnett London has launched an outdoor campaign for McDonald’s to show that no matter where you are in the world, its all time favourite menu items transcend the barriers of language. Running on 6- and 48-sheets, the ‘Learn’ campaign shows McDonald’s’ iconic products – Big Mac, Fries and McNuggets – pictured alongside other everyday […]
Mid-October sees the launch of a bold new visual identity for KFC advertising in the UK. Created by BBH London and inspired by KFC’s American heritage, the new work delivers a fresh, bold and modern feel for the brand. It aims to relaunch the brand’s most distinctive brand assets with a bang, creating consistency across all […]
Every day is beer batter chip day according to McCain, who has engaged APN Outdoor’s Elite Screens across the eastern seaboard for their latest campaign, encouraging Aussies to make every day special with Beer Batter Chips. The campaign was created in conjunction with media agency, Carat, and out of home specialists, Posterscope. McCain has utilised […]
Leo Burnett London have launched a new national outdoor campaign in the UK, to promote the all time favourites on the McDonald’s menu. The posters highlight the popularity of the fast food chain’s products such as the French Fries, Big Mac and Chicken Nuggets, by applying the Google search recommendation concept to them. The campaign was directed by Matt […]
Shoppers’ engagement levels with retail advertising has spiked this month as they interact with Meat and Livestock Australia’s ‘Miss Fortune’ palm-reading campaign. Miss Fortune is the brain child of BMF and oOh! as part of the ongoing ‘You’re Better on Beef’. The digital homage to the famed-old Zoltar machines are tactically positioned in major shopping […]
Subway is promoting its popular Subway £3 Lunch range with a new TV campaign breaking on Wednesday, July 6th. The TV ad, created by McCann London, shows a young man nervously trying to woo a girl as she decides what to order at a Subway store. He spots a poster advertising the Subway £3 Lunch […]
Following the success of Loco’s stop-frame animation films for Wagamama’s take-out and delivery services, Loco won the pitch to make a series of films promoting the chain’s Heathrow airport location on the new, enormous digital screen at Terminal 5. The breakfast, lunch and dinner themed films will be displayed to coincide with the time of […]
Brasilian restaurant chain Cabana has launched an eye-catching outdoor advertising campaign across Newcastle. Appearing across carriage cards on the Tyne and Wear Metro network including high impact sheets throughout Newcastle station, the adverts feature the slogan ‘Fancy a Brasilian?’ The ads by Transport Media will be supported by social media activity. Larger 6 sheet posters will be on […]
The UK’s fastest growing mint brand is bringing its ‘Who Says No to Mentos’ campaign to the streets of London, with a high profile taxi takeover activation. This latest promotion burst, follows the success of billboard advertising, interactive photo booths and extensive city centre branding in Birmingham and Manchester. Live since 14th March, this month […]
A new integrated campaign launched for Oporto’s $10 Meal Deal in Australia, which stems directly from the brand’s Portuguese origins. In line with the spicy nature of Oporto’s famous sauces, the Portuguese headlines when translated reveal some appropriately spicy humour. Oporto’s media agency Bohemia developed the campaign in collaboration with independent creative collective The Glue […]