Mondelez & Carat Launch Pioneering New OOH Push For Cherry Ripe

Mondelez & Carat Launch Pioneering New OOH Push For Cherry Ripe

Mondelez, in collaboration with Carat, Posterscope and Amnet, has launched a pioneering campaign on digital out-of-home. The campaign combines audience insight with live, real-time facial recognition data to deliver a scaled and optimized digital OOH solution for Cherry Ripe. The ground-breaking campaign, run for Cherry Ripe across Val Morgan Outdoor’s Pump TV network, is the first […]

These KitKat Billboards Will Give You a Massage

These KitKat Billboards Will Give You a Massage

Candy brand KitKat is well-known for encouraging people to “have a break,” and these fun billboards really push the idea: they give massages. In Bogota, Colombia, J. Walter Thompson and Mindshare created bus shelters that served as “mini massage parlors.” When passersby leaned against them, they would activate motors inside the billboards that would give […]

RPM Help BelVita Encourage their Consumers to ‘Try a Softer Start to the Day’

RPM Help BelVita Encourage their Consumers to ‘Try a Softer Start to the Day’

Creative marketing agency, RPM and the UK’s number one breakfast biscuit, belVita, are launching NPD ‘Soft Bakes’ through a series of multi-sensory experiential events and retailer take-overs (point of sale creative & sampling) from 10th September. As the autumn mornings draw in, belVita are launching ‘Soft Bakes’ to ease consumers into their mornings with Red […]

Diet Coke Turns Fan Tweets into Artwork on Billboard in Times Square

Diet Coke Turns Fan Tweets into Artwork on Billboard in Times Square

Diet Coke is trying to drum up excitement for the struggling soft drink by turning fan tweets into artwork displayed in unexpected places such as in magazines, on jewelry, and even on a mural in New York City. Called ‘ReTweets of Love’ and created by Droga5, the socially-driven campaign is meant to celebrate and surprise […]

Britain’s Beer Alliance’s New Outdoor Ads Poke Fun At Street Food

Britain’s Beer Alliance’s New Outdoor Ads Poke Fun At Street Food

Britain’s Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million ‘there’s a beer for that’ campaign. Devised by creative agency SapientNitro, the ads are aimed at reigniting Britain’s love for beer and highlighting the drink’s versatility with various foods, even […]

Corona Launches OOH Campaign to Bring the Beach to UK Cities

Corona Launches OOH Campaign to Bring the Beach to UK Cities

Corona’s long-standing association with the beach will be amplified by a special out of home (OOH) experiential activity in London’s Old Street, and digital activations across a further four locations. The OOH activity taking place at Old Street will implement an extended creative technique, with extra-large 3D Corona bottles emerging from the panels and a […]