BC&F Dentsu Celebrates the Bonds Between Japanese + Kiwi Culture with ‘Friendship Sake’

BC&F Dentsu Celebrates the Bonds Between Japanese + Kiwi Culture with ‘Friendship Sake’

Barnes, Catmur & Friends Dentsu, New Zealand’s leading Japanese advertising agency, have created a stylish seasonal gift for the holiday season. After acquiring a large shipment of sake from Gekkeikan, the agency designed and produced the ‘Friendship Sake’. Featuring a Japanese style illustration and a stylish paper hat, it celebrates the bonds and similarities between […]

PepsiCo Unveils LIFEWTR, a Premium Bottled Water Featuring Captivating Label Designs by Emerging Artists

PepsiCo Unveils LIFEWTR, a Premium Bottled Water Featuring Captivating Label Designs by Emerging Artists

PepsiCo announced LIFEWTR, a new premium bottled water that fuses creativity and design to serve as a source of inspiration, as well as hydration, to usher in a new era of thirst quenchers. Available across the United States beginning in February 2017, LIFEWTR is a purified water, pH balanced with electrolytes added for taste. That […]

Allinson’s Look to Become Guiding Light in the Bread Category with New Identity by BrandOpus

Allinson’s Look to Become Guiding Light in the Bread Category with New Identity by BrandOpus

Pioneer in wholesome baking, Allinson’s, launches its new brand identity and pack design by award-winning agency BrandOpus. Increasing consumer desire for high-quality, wholesome and delicious bread products provided 124yr old bakery brand Allinson’s with an opportunity to elevate its credentials in order to attract the growing consumer base for whom its proposition is so appealing. […]

Design Happy Brands New Marshmallow Infused Spirits For Naked

Design Happy Brands New Marshmallow Infused Spirits For Naked

Naked have re-invented the world of marshmallows with a unique and innovative range of naturally handmade products, including a brave new range extension – real marshmallow infused gin and vodka. Design Happy were enlisted to ensure the branding was equally dynamic and encapsulated their light-hearted take on a campfire classic. Customers were calling out for […]

Luxury Tea Brand Newby Teas Unveils Limited-Edition Festive Caddy for Chinese New Year

Luxury Tea Brand Newby Teas Unveils Limited-Edition Festive Caddy for Chinese New Year

This Chinese New Year, discerning tea drinkers will be able to celebrate the advent of the Year of the Rooster with Newby’s beautifully-designed Festive Tea Caddy, containing a limited edition, irresistible blend of Newby’s award-winning Assam tea and the finest almonds. Providing the perfect way to add flavour to a jubilant Chinese New Year, the […]

Discover “City”: An Exclusive LABEL 5 Street Art Edition

Discover “City”:  An Exclusive LABEL 5 Street Art Edition

As part of its urban positioning, LABEL 5 presents its very limited “City Edition”: the quality of Classic Black in a street art designed bottle. “It’s the perfect time to rediscover all of what LABEL 5 Classic Black has to offer: intensity, uniqueness and smoothness,” said the Scotch Whisky brand in thier release. By being entirely […]

Perspective: Branding Totally Cheeses Up Cheez Doodles’ New Packaging

Perspective: Branding Totally Cheeses Up Cheez Doodles’ New Packaging

Americans spent about $1.4 billion on cheese snacks in 2016, and few brands know that better than Wise. The snack giant has been making Cheez Doodles since the early 1950s—extruding them at a rate of 220 doodles a second at its plant in Berwick, Pa., Wise turns out an estimated 15 million pounds of Cheez […]

Carlsberg Look to Revitalise its Flagship Brand with Bold Relaunch of Carlsberg Export

Carlsberg Look to Revitalise its Flagship Brand with Bold Relaunch of Carlsberg Export

Carlsberg is set to take the first step towards revitalising its flagship brand, with a bold relaunch of Carlsberg Export from January 2017 and a £15m marketing spend designed to connect with millennial drinkers. The look and feel of Carlsberg Export will be transformed with a stylish new design by Taxi Studio, that reflects the brand’s […]

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