Continuing a legacy of artistic collaboration that spans centuries, Hennessy welcomes multi-disciplinary artist Ryan McGinness as the designer of the new Hennessy V.S Limited Edition bottle. McGinness’ take on the iconic Hennessy V.S label features a distinctive radiant pattern in fluorescent colors that glow under black light, and is now available for purchase online and […]
Fiji Water, One of America’s premium bottled water brand, announced the launch of its new 700 mL bottle size. Designed for the active lifestyle, Fiji Water now fits effortlessly everywhere, from fitness equipment and gym bags to car cup holders and beyond. As Fiji Water celebrates its 20th anniversary, the sleek new look, which marks the first […]
Here has designed the packaging and identity for new artisanal gin brand Thomas Dakin. The design agency was briefed to develop the brand in a way that leveraged the 250-year distilling heritage of Thomas Dakin, the 18th century pioneer of high quality, premium gin. Here’s task was to convey the masculine, straight-talking nature of Dakin, […]
ButterflyCannon have developed the brand story and designed the brand identity and packaging for Hawthorn’s London Dry Gin, which has just launched in the US and UK. Hawthorn’s brand story is inspired by the CEO’s grandfather, who began distilling his own great tasting gin whilst serving in the British Navy. During his shore leave, he […]
Fast food chain Burger King has recently turned to creative agency Turner Duckworth Design to help rebrand the company with new eye-catching visuals. Burger King wanted their new food packaging to go beyond just aesthetics, but one that would allow staff to serve food faster. For instance, an icon of a burger flipper printed across […]
Diet Coke has announced an interesting collaboration with leading fashion company J.W.Anderson. The London-based brand will redesign its packaging and unveil its new design by the end of July 2015. Founded by Jonathan Anderson, the team drew inspiration from the company’s signature knitwear and bold hyper-realistic photography. The limited edition designer Diet Coke aluminium bottles […]
Symingtons have engaged with Storm Brand Design to redesign their Mug Shot brand. Having grown steadily over the years with limited ATL marketing investment the brand gained a loyal customer base through its appeal as a quick, convenient, healthy hot snack. However the brand strategy was to drive penetration beyond this existing audience. Storm’s Strategic […]
Family (and friends) are partnering online snacking experts graze.com to launch their new ‘good to go’ range in stores. Online subscription snack business, graze, is set to diversify its offer into a new channel as it announces its first retail launch, set to land in major multiples from this week. Anthony Fletcher, graze CEO, added: […]
Aesop Agency, the brand storytellers, has created fresh, premium packaging for Joe Delucci’s – the Italian gelato brand. Using clear tubs that promote the product to ‘hero’ status whilst enabling it to be an integral part of the design – the new pared back packaging has a number of design cues that communicate the look […]
Tate & Lyle has updated the design of its entire sugar range to help build a stronger brand with a more clearly defined personality. The company tasked Design Bridge to help move the perception of the brand on from its role as a household commodity to a brand with a rich heritage and personality. As […]