Parker Williams Creates Design For Tesco Smoothies

Parker Williams Creates Design For Tesco Smoothies

Branding and packaging design specialist, Parker Williams, has designed the new look for the Tesco Smoothie range, launching in store on 28 April 2014. The first three products launching this month are the 1l variants, including ‘Mango, Banana & Coconut’, ‘Strawberry, Banana & Passionfruit’ and ‘Pineapple, Kiwi & Lime’. The design of the Smoothies range […]

A Cheeky Wine Packaging That Is Covered With Graphical Old-School Insults

A Cheeky Wine Packaging That Is Covered With Graphical Old-School Insults

Made 100% with Xarel•lo, a grape variety from Penedès, Catalonia, the El Xitxarel•lo by the Martí Serdà Winery has an unconventional, cheeky packaging that is based on vintage insults. Designed by Albert Virgili Hill, the packaging features 77 old-school Catalan insults and each one is represented by a cheeky graphic that conveys its meaning. The […]

Dewar’s Launches New Packaging & Bottle Design

Dewar’s Launches New Packaging & Bottle Design

Dewar’s, Bacardi’s Scotch whisky brand, announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future. All […]

Endearing Sushi Store Packaging Features Vibrant, Hand-Drawn Food Patterns

Endearing Sushi Store Packaging Features Vibrant, Hand-Drawn Food Patterns

Typically, take-away sushi is packed in uninspiring plastic boxes—as a wonderful exception to the rule, Singapore-based agency Kinetic has created a refreshing and colorful packaging for “Maki-San”, the city’s “first ever fully customizable sushi store”. At this innovative restaurant, customers would be able to choose exactly what goes into their Japanese rice rolls—to reflect this […]

Wine Creatively Packaged in Paint Buckets to Show How it Turns Teeth Purple

Wine Creatively Packaged in Paint Buckets to Show How it Turns Teeth Purple

Every year in November, Beaujolais Nouveau—new batch of red wines from the French region of Beaujolais—is released. To mark the occasion, Lithuania-based ad agency McCann Vilnius creates a limited edition wine packaging. In 2013, they decided to “reimagine the function of wine” and realized that not only does it make one drunk, it also stains […]

101 Crafts Kettle Chips Packs From Wood, Glass & Ceramics

101 Crafts Kettle Chips Packs From Wood, Glass & Ceramics

Consultancy 101 has created a series of Kettle Chips packs from wood, glass and ceramics, as part of a campaign for the brand. The print work follows on from the Lovingly Crafted TV campaign developed by 101 for Kettle Chips, which launched last year. The three prints are launching this week. Led by 101 partner […]

Springetts Refreshes Vimto’s Look

Springetts Refreshes Vimto’s Look

April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The branding is designed to convey a more emotional and fun approach […]

Designers Anonymous’ Branding For ‘Simplee Aloe’, Leaving Competition Green With Envy

Designers Anonymous’ Branding For ‘Simplee Aloe’, Leaving Competition Green With Envy

Designers Anonymous have been working behind the scenes since February this year to help launch new start-up Aloe Vera drink ‘Simplee Aloe’. Simplee Aloe is a new to market Aloe Vera based drink. It’s unique because it’s made from Aloe Vera gel – not powder, and sweetened with fresh grape juice and natural sugars rather […]

Family (and friends) Gives TruVibe a Look Worthy of its Attitude

Family (and friends) Gives TruVibe a Look Worthy of its Attitude

Family (and friends) has recently helped TruVibe, a new brand of raw and organic superfood offerings get to market with the aim of encouraging a wider, more mainstream audience to trial the category. It represents a significant break into the US market for the agency, celebrating their 5th year next month. The 65% of consumers […]

Bario Malt Beverage Debuts New Look and Digital Campaign

Bario Malt Beverage Debuts New Look and Digital Campaign

PepsiCo’s Bario brand relaunched with a new bottle design and brand positioning, and its first-ever digital campaign. Bario is the first non-alcoholic malt drink in PepsiCo’s global portfolio. The company entered the fast growing malt beverage category in the Kingdom of Saudi Arabia in 2009. The malt segment has seen double-digit growth in retail sales […]

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