Johnnie Walker has unveiled its annual Johnnie Walker Blue Label 2015 Limited Edition. Available this Christmas season, the Limited Edition focuses on showcasing Blue Label’s rarity, depth and character. In perfect time for the festive season, the exquisitely designed bottle invites individuals to embark on a journey into the depths of rare craft, cask and […]
Following ButterflyCannon’s striking packaging redesign for Hennessy Very Special, this new look needed to be customised for the more relaxed and celebratory Festive gift packaging. ButterflyCannon’s approach was to maintain the core of the redesign whilst embellishing it with a bit of sparkle, holly and stars mixed with the emblematic vines. The Hennessy bow was […]
Coca-Cola Israel and digital agency Gefen Team have recently launched a campaign that had them printing over two million exclusively designed labels for its bottled Diet Coke beverages. Using a special algorithm, Coca-Cola managed to generate millions of different labels in various permutations of colors and shapes automatically for their ‘Stay Extraordinary’ campaign. According to […]
UK brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs. They created a cheeky brand name called ‘Just Laid’, suggesting the idea of freshly laid eggs straight from the hen, which was creatively reinforced by three different expressive hen caricatures […]
International brand design agency Bulletproof has created a contemporary new masterbrand identity and packaging design for Norway’s leading chocolate brand Freia, as part of a complete ‘brand world’ review. Following a chemistry meeting with three rostered design agencies, Bulletproof was appointed by Freia brand owner Mondeléz, in Spring 2013. Freia is part of Norwegian heritage […]
Hershey’s iconic Miniatures chocolates has recently had its packaging redesigned. Giving a modern update to the wrapper of each chocolate and its bag, the redesign by Sterling Brands also boasts a sustainability element to it. Each wrapper had its weight reduced by 0.050 grams. That small move, in a year, saves more than 271,800 pounds […]
Robot Food has created the branding and packaging for Love Popcorn, aiming for a look that “shouts loud and proud”. The brand initially launched in 2008, and brought in Robot Food for the redesign project to create a new look that stood out in an increasingly crowded popcorn marketplace. The designs use a black diamond […]
Family (and friends) have helped Traidcraft’s flagship retail brand Geobar reposition itself for a broader target of consumers looking for healthy, on the go snacks. Although sat in one of the most crowded categories in the multiples, Geobar has a unique proposition beyond taste and health – it’s the UK’s only range of bars carrying […]
Bath creative agency Mr B & Friends has completed the packaging design, naming, brand strategy, and website design and build for client Fourpure. The highly acclaimed craft brewery, producing internationally inspired speciality ales, is located in Bermondsey, London, and was started by brothers Daniel and Thomas Lowe. Steve Richardson, Creative Director and Partner at Mr […]
Absolut Vodka proudly announced the Limited Edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the illustrious Andy Warhol. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity. In 1986, Andy Warhol became the first in a long line of celebrated artists to collaborate […]