Branding and packaging design specialist Parker Williams has refreshed the packaging for the UK’s original pomegranate juice brand Pomegreat – a decade after it designed the original. The redesigned pack builds on Pomegreat’s former visual equities created by the agency: a confident, vertical brand logo and a series of pop art- inspired illustrations of pomegranates […]
Straying away from conventional, box-like tea packaging, Ecuador-based creative agency ACHU! Studio has designed a unique tea packaging concept that unfolds beautifully when in use. Named ‘Té Quiero Tea’, which phonetically means “I love you” and “I want tea” in Spanish, the lovely packaging “blooms” like a flower to unveil petals that each houses a […]
Del Monte, fruit expert since 1892 has signed an agreement with the Walt Disney Company MENA for Disney and Marvel characters. Minnie Mouse and Spider-Man, two of the most iconic characters amongst children and families, will feature in a new range of high quality fruit nectars. These Del Monte Nectars are fortified with Vitamins B […]
Following the successful re-launch of the Branston Relish range, Parker Williams is delighted to announce its latest project with Mizkan Euro Ltd for its Branston portfolio. Having identified an opportunity within the existing Chutney market, Branston looked to extend its portfolio to include two exciting new Chutney flavours available this autumn. Jo Saker, Creative Director […]
Pearlfisher has created new packaging designs for ice-cream brand Ben & Jerry’s, which are set to roll out internationally. The designs were developed by Pearlfisher’s New York office and aim to “elevate” some of Ben & Jerry’s existing brand elements, including the blue sky with clouds and the green pastures. The consultancy says that these […]
Johnnie Walker has unveiled its annual Johnnie Walker Blue Label 2015 Limited Edition. Available this Christmas season, the Limited Edition focuses on showcasing Blue Label’s rarity, depth and character. In perfect time for the festive season, the exquisitely designed bottle invites individuals to embark on a journey into the depths of rare craft, cask and […]
Following ButterflyCannon’s striking packaging redesign for Hennessy Very Special, this new look needed to be customised for the more relaxed and celebratory Festive gift packaging. ButterflyCannon’s approach was to maintain the core of the redesign whilst embellishing it with a bit of sparkle, holly and stars mixed with the emblematic vines. The Hennessy bow was […]
Coca-Cola Israel and digital agency Gefen Team have recently launched a campaign that had them printing over two million exclusively designed labels for its bottled Diet Coke beverages. Using a special algorithm, Coca-Cola managed to generate millions of different labels in various permutations of colors and shapes automatically for their ‘Stay Extraordinary’ campaign. According to […]
UK brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs. They created a cheeky brand name called ‘Just Laid’, suggesting the idea of freshly laid eggs straight from the hen, which was creatively reinforced by three different expressive hen caricatures […]
International brand design agency Bulletproof has created a contemporary new masterbrand identity and packaging design for Norway’s leading chocolate brand Freia, as part of a complete ‘brand world’ review. Following a chemistry meeting with three rostered design agencies, Bulletproof was appointed by Freia brand owner Mondeléz, in Spring 2013. Freia is part of Norwegian heritage […]