Dragon Rouge has created a new look for soft drink Rio. The consultancy says that the brand, which first launched 20 years ago, ‘was in need of a refresh’. The consultancy was appointed by brewer Hall & Woodhouse and tasked with refreshing the branding ‘to validate Rio with consumers’. Dragon Rouge says it has aimed […]
As demand for premium whisky continues to grow, owners of the world-renowned whisky, The Famous Grouse, recently approached Taxi Studio to redefine the packaging of The Black Grouse Alpha Edition, which is due to launch in Waitrose in the UK and roll out in international Duty Free outlets in August. The Alpha Edition is a […]
Canadian design firm Hired Guns Creative has conceptualized a beautiful, yet spooky design for ‘Coven’—a brand of vodka from Arbutus Distillery. Inspired by witchcraft, the bottle label turns from pure white into an eerie ‘glow-in-the-dark’ green, featuring illustrations of witches when the lights are turned off. To complete the witchery theme, the bottle cap has […]
Pearlfisher has created the identity for allergy-free food brand ilumi, which aims to challenge perceptions of the category as niche or less enjoyable. Pearlfisher creative director Sarah Cattle says the new identity uses ‘a vibrant colour palette that celebrates the tasty variety of dishes, in conjunction with a bold graphic precision that reflects the exact […]
Turkey brand Bernard Matthews is rolling out a new identity, created by Springetts. The new look aims to be ‘modern and forward-thinking’ while focusing on the provenance of the brand, according to Springetts design director Claire Ganly. Ganly says, ‘We really wanted to focus on the provenance of the brand – they’ve been around for […]
According to online Japanese news source RocketNews24, McDonald’s launched a trio of luxury burgers early last month in Japan. Each of the burgers in the ‘Quarter Pounder Jewelry’ series cost ¥1,000 (about US$10) without a meal (fries and soda not included)—but each includes quality ingredients, such as thickly-sliced pineapple and bacon, Monterey jack cheese, black […]
RedLeg, Caribbean spiced rum infused with Jamaican vanilla, ginger and spices, has engaged brand design agency ButterflyCannon to create its brand identity and pack design. The design aims to capture RedLeg’s laid back Caribbean spirit, an attitude shared by the brand’s friendly symbol – the red legged hermit crab – a native of the Caribbean […]
Leahy Brand Design has created the branding and packaging for new honey brand Clarks Clear Honey. Clarks produces maple syrup is now aiming to move into the honey market and claims its product is the first blended British honey. Leahy Brand Design was appointed after creating the identity for Clarks maple syrup, which is based […]
Big Fish has created new branding and packaging for bakery brand Fudges, renaming it as Thomas J Fudge’s Remarkable Bakery. Caitlin Carter, account manager at Big Fish, says, ‘The key word for the rebrand was “remarkable”, the biscuits are remarkable, the packaging is remarkable and the brand is remarkable.’ The new look was developed by […]
Somerset based consultancy Smudge has created the identity and packaging for Roman-themed Corinium Ales. The brewery is based in the town of Cirencester, which was known as Corinium in Roman times. Smudge was engaged in August 2012 when the name had been decided and the products made, but no brand developed. ‘They wanted a Roman […]