Brand strategists and positioning specialists Brandpoint, has revived and reinvented McCambridge’s classic home bake bread kit range to appeal to the modern market. Owning close to a one-third share of the Irish bread market, McCambridge was an existing household staple. Their challenge was to rebrand and reposition the identity of the bread mix range in […]
To many UK households, Saxa is salt. It has been around since 1907 and is one of the UK’s better known heritage brands. Premier Foods asked Robot Food to reinvigorate this trusted brand with a stronger, fresher purpose, contemporary appeal and to give it pride of place again in UK kitchens. The rebrand would include […]
Hennessy, one of the world’s best-selling Cognac, is proud to reveal the Hennessy X.O 2017 limited edition bottle by Marc Newson, launching across the US starting July, 2017. In the hands of the world-renowned designer, a dynamic, streamlined variation on the bottle’s iconic shape breaks convention and propels Hennessy X.O, the world’s original Extra Old Cognac, […]
Speciality Mediterranean food brand, Peloponnese is set to relaunch its entire portfolio of products with refreshed packaging graphics and a new visual identity aimed to establish the brand as leader in its category and appeal to a new generation of consumers looking for culinary adventure. The New York office of international brand and packaging design […]
Beginning July 6, 11 states will see their namesake on Budweiser bottles and cans as part of the brand’s latest evolution of its iconic summer packaging. Available through the end of September 2017, Budweiser’s newest look celebrates the local states Budweiser and its breweries call home. Since 1876, Budweiser has been proudly brewed across America […]
Single or double? A little tonic or up to the top? When it comes to mixing the perfect highball, we all know just how we like it. While cocktails-on-the-go are a great stopgap, they lack a certain bespoke sparkle. So, what can be done to move on from the ubiquitous one-size-fits-all version? FMCG trade magazine […]
Strategic brand design agency Webb deVlam unveils a fresh new brand identity for leading rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. After ten years in the pre-cooked sector (and 30 years as the UK’s leading independent rice brand), it was decided that […]
UK based vegetable water brand, JF Rabbit, has unveiled a brand-new logo and packaging design across its range from June. The new look, by design house BrandOpus, is simple, on trend, and has been created to drive greater appeal with their core consumers of adults looking to achieve a healthier lifestyle. Ellen Munro, Creative Director […]
Global brand design consultancy, Elmwood helped Hovis position its new Lower Carb range to appeal to a new generation of health-conscious consumers. Hovis is a truly great British brand, with a heritage of over 130 years of baking and milling experience. As time has moved on, consumer attitudes towards bread have shifted. Increasingly, health-conscious consumers are cutting […]
Hennessy, one of the world’s best-selling Cognac, announced urban artist JonOne as the designer of the 2017 Hennessy Very Special Limited Edition bottle. The custom-designed bottle, launching across the US in July 2017, will be sold in almost 50 countries worldwide. The Limited Edition release by JonOne, which features a colourful, vibrant design, is the […]