Häagen-Dazs, the iconic luxury ice cream brand from General Mills, is continuing to support convenience retailers with the introduction of a new range of 300ml Tubs across its best-selling flavours. Following hot on the heels of the brand’s Stick Bars launch, Häagen-Dazs is set to lead the luxury ice cream segment and add value to […]
The hit “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for song lyrics on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. Starting in mid-April, more than 70 genre-spanning lyrics – from classic hits to recent chart-toppers – will be featured on 8-oz. glass […]
A week after naming Google’s Craig Morgan as the Advertising and Innovations Jury Chair for The 18th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that Taxi Studio’s Spencer Buck will be 2016’s Packaging & Design Jury Chair. “For the past 17 years the FAB Awards has represented the very best Food & […]
More than 30 products in Santa Maria’s Tex-Mex range have been given a clean and bold new-look to drive brand cut-through and category growth, following in-depth consumer research into brand perception and in-aisle considerations. In response to shopper feedback on shelf standout and category navigation at point of purchase, Santa Maria has modified wrappings and […]
Biles Inc. was asked by leading UK wine distributor and producer Boutinot to create a wine label for a monstrously good Pinot Grigio from Italy. The Badalisc is a mythical creature that legend tells us lives in the woods around the Alpine village of Andrista in Italy, from where he would attack surrounding villages, pillaging […]
Deep dive into the fantasy world of South Street Brewery’s Barstools & Dreamers. Hand-drawn typography and illustrations construct a whimsical world of characters who swirl across the bottle, within custom die-cuts and on metallic paper, bringing through glints of light only on the most important areas of the design, otherwise matted-out in darkness. Each illustration […]
McDonald’s Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants over the weekends of March 5 and March 12. The price is about $4.10. The push is tied to the Swedish “Sportlov” recreational holiday, during […]
According to this video, Coca-Cola can easily equip anyone in the country with a free Google Cardboard-style VR viewer. The video shows how a 12-can fridge pack or any other Coca-Cola packaging can be easily converted into a virtual reality viewer for an iPhone or other smartphones, drawing primarily from Google Cardboard specs. It is […]
Cognac brand Martell in partnership with creative agency AKQA, has created packaging that transforms into a virtual reality (VR) headset to take fans on a journey from Cognac to Shanghai. The packaging for the limited edition ‘La French Touch’ Martell cognac can be made into a Google Cardboard VR headset and when combined with rendering software […]
Carling announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes. The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book […]