JKR has redesigned the packaging for drinks brand Sourz, creating glow-in-the-dark bottles inspired by nightclub hand-stamps. The consultancy says it has used a specialist ink that glows under UV light to evoke the hand-stamps. The glow-in-the dark redesign aims to give Sourz ‘stronger behind-the-bar’ impact’, according to JKR. The redesign also sees the Sourz logo […]
Customers around the globe will soon notice something different at McDonald’s. The brand will change the look of its iconic red French fry packaging globally with bold, new artwork to celebrate the upcoming FIFA World Cup in Brasil. In addition, the new fry boxes will be the key to “unlocking” a new Augmented Reality (AR) […]
Salt of the Earth introduced a new, sophisticated automatic packaging production line to improve quality and expand packaging options. The total investment is €1 million. The high-tech automatic packaging system is designed for tablets and granular salt products. Using rolls instead of traditional premade polyethylene (PE) bags, the new system enables the expansion of product […]
The British Museum is home to about 8 million pieces of work that illustrate and document the story of human culture. A Starbucks store across the street from the central London museum is home to a much smaller display of a French artist’s work. Gabriel Nkweti’s canvas is a grande-sized Starbucks paper cup. He’s been […]
For this summer edition, Ungava dressed its distinctive premium gin with a neoprene cooler jacket in the brand’s iconic yellow. This isothermic textile cover, closed by a zip, offers a second skin to your bottle and keeps your beverage chilled for up two hours. Cool, elegant and practical, its colorful design celebrates the arrival of […]
The Russian agency Red Pepper has come up with a clever and creative packaging design for an eco-friendly beer. In the above video, they stated that many concept designs for beer are beautiful—however, a lot of additional information has to be inserted into the packaging before it can be sold. Due to this requirement, many […]
Parker Williams has redesigned the logo and new packaging for an innovative brand that takes its inspiration from the positive physical and emotional benefits to be gained from a raw food diet. Green Gate’s Signature Blend combines over 50 organic or naturally grown super foods in one healthy shake which helps replenish enzymes in our […]
Campari presents the new Art Labels limited edition, a modern reinterpretation of a number of works by Fortunato Depero, one of the most representative artists of the Futurist movement who had a long association with Campari. Three collectible labels are the protagonists of the Campari limited edition and summarize three moments strongly related to the […]
NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavour. Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavour formulated in […]
Tetra Pak, the world leader in food processing and packaging solutions, has won a 2014 International Forum Packaging Design Award (the iF award) for Tetra EveroAseptic—the world’s first aseptic carton bottle for ambient white milk. The package was recognized by the jury of some 50 internationally renowned experts for its innovative concept, attractive appearance, ease […]