Salt of the Earth Goes Hi-Tech for Packaging

Salt of the Earth Goes Hi-Tech for Packaging

Salt of the Earth introduced a new, sophisticated automatic packaging production line to improve quality and expand packaging options. The total investment is €1 million. The high-tech automatic packaging system is designed for tablets and granular salt products. Using rolls instead of traditional premade polyethylene (PE) bags, the new system enables the expansion of product […]

Starbucks Barista in London Creates Elaborate Cup Art for a Few Lucky Customers

Starbucks Barista in London Creates Elaborate Cup Art for a Few Lucky Customers

The British Museum is home to about 8 million pieces of work that illustrate and document the story of human culture. A Starbucks store across the street from the central London museum is home to a much smaller display of a French artist’s work. Gabriel Nkweti’s canvas is a grande-sized Starbucks paper cup. He’s been […]

Ungava Introduces Its New 2014 Summerpack

Ungava Introduces Its New 2014 Summerpack

For this summer edition, Ungava dressed its distinctive premium gin with a neoprene cooler jacket in the brand’s iconic yellow. This isothermic textile cover, closed by a zip, offers a second skin to your bottle and keeps your beverage chilled for up two hours. Cool, elegant and practical, its colorful design celebrates the arrival of […]

Campari Presents The 2014 Art Labels

Campari Presents The 2014 Art Labels

Campari presents the new Art Labels limited edition, a modern reinterpretation of a number of works by Fortunato Depero, one of the most representative artists of the Futurist movement who had a long association with Campari. Three collectible labels are the protagonists of the Campari limited edition and summarize three moments strongly related to the […]

Sprite & LeBron James Mix It Up to Create a New Limited-Edition Flavour

Sprite & LeBron James Mix It Up to Create a New Limited-Edition Flavour

NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavour. Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavour formulated in […]

Tetra Pak Recognized for Outstanding Package Design

Tetra Pak Recognized for Outstanding Package Design

Tetra Pak, the world leader in food processing and packaging solutions, has won a 2014 International Forum Packaging Design Award (the iF award) for Tetra EveroAseptic—the world’s first aseptic carton bottle for ambient white milk. The package was recognized by the jury of some 50 internationally renowned experts for its innovative concept, attractive appearance, ease […]

FDA Gives Nutrition Labels a Redesign to Reflect the Eating Habits of Americans

FDA Gives Nutrition Labels a Redesign to Reflect the Eating Habits of Americans

Over the past two decades, the amount of calories and serving sizes that Americans consume have increased dramatically. To better reflect their current eating habits, the US Food and Drug Administration (FDA) has proposed changes to the nutrition labels found on food packaging. In its redesigned labels, several food information has been enlarged, and its […]

Budweiser Unveils Rise As One Marketing Campaign For FIFA World Cup

Budweiser Unveils Rise As One Marketing Campaign For FIFA World Cup

With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil, Budweiser proudly revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament. http://www.youtube.com/watch?v=CuXsIdf53dY As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a holistic creative platform under […]

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