PepsiCo and the National Basketball Association (NBA) announced a new multiyear marketing partnership, making the food and beverage company an official marketing partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball beginning next season. As part of this expansive food and beverage partnership with the league, PepsiCo […]
Bacardi and Beam Suntory announce a new multi-year distribution agreement by which Bacardi will be responsible for the sales and distribution of select Beam Suntory products in Brazil. The distribution agreement includes the sales and distribution in Brazil for the three renowned brands: Teacher’s, the best-selling whisky in Brazil, and the bourbons Maker’s Mark and […]
McDonald’s, OMD UK, The Outfit and Channel 4 have launched a first-of-its-kind partnership to promote the full range of McCafé beverages. A brand new contextual TV advertising campaign will feature real people enjoying their favourite McCafé beverage, whilst talking about some of the most significant TV moments across Channel 4 as they happen. Launching on […]
Following the success of the ‘Xtreme Pizza Delivery Service’ campaign last year, Nissan has once again joined forces with PIZZA-LA, Japan’s largest pizza chain, to re-launch the service, this time catering to winter sports fans. The ‘Xtreme Pizza Delivery Service’ ran for the first two weeks of February. Delivering to remote locations in the snowy […]
Starbucks is the latest brand to jump on-board the Valentine’s Day bandwagon, with the coffee chain serving up free trials of Match.com alongside its lattes and espressos. Customers will be offered the chance to register with Match.com for free, using the store’s free Wi-Fi. Starbucks will also celebrate Valentine’s Day by offering customers a buy […]
Mountain Dew took a vertical leap and announced a multi-year partnership with basketball all-star and cultural icon, Russell Westbrook. The partnership with Westbrook, who is known for his creative personality on and off the basketball court, marks the original flavour’s first national partnership with a pro basketball player and will tip off an entirely new […]
Warburtons has recently partnered with the British Heart Foundation to help share informaton on health & nutrition. This week saw the lauch of ‘Red Breakfast’, a stop motion spot which is part of a wider social media campaign to raise awareness of the importance of healthy eating in maintaining a healthy heart. Grand Central’s George […]
La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director. Cointreau and Laetitia Casta […]
The revered French Champagne House Piper-Heidsieck, known worldwide for the red of its label and the gold of its wine, will be the exclusive champagne of the Oscars. A three-year partnership with the Academy of Motion Picture Arts and Sciences will begin with this year’s 87th Academy Awards ceremony on February 22 at the Dolby […]
Blumberg Grain senior executives are arriving in India this week for meetings on food security needs in the public and private sectors. The company will also be participating in official business and industry events on January 26th held in honor of visiting U.S. President Barack Obama, and hosted by the U.S.-India Business Council, an arm of the US Chamber of […]