Kellogg’s Partners with Dr. Travis Stork to Help Start the Day Right

Kellogg’s Partners with Dr. Travis Stork to Help Start the Day Right

New York Times best-selling author, Emmy nominated TV personality and board-certified emergency medicine physician, Dr. Travis Stork, is partnering with Kellogg’s to educate families about the importance of breakfast and the positive nutrition they can get from a simple bowl of Kellogg’s cereal and milk. Kellogg’s will work to help families cut through the nutrition […]

Golazo & Football Legend Pele Score Big with New Partnership

Golazo & Football Legend Pele Score Big with New Partnership

With the world’s greatest football tournament just two weeks away, Brazilian legend Pele and Golazo, Inc. announced that the luminary player will become the company’s first-ever Global Brand Ambassador. Sharing a deep commitment to peak performance, Pele and the Golazo team will begin working together immediately to further awareness of Golazo’s award-winning Natural Sports Fuel […]

Cartoon Network Amazone Signs Food & Beverage Partnership with PepsiCo

Cartoon Network Amazone Signs Food & Beverage Partnership with PepsiCo

PepsiCo Inc., a global leader in food and beverage, announced an exclusive supply and partnership agreement with Cartoon Network Amazone, the world’s first Cartoon Network-themed waterpark, which is set to open later in 2014. As part of the multi-year agreement, PepsiCo will be the park’s official snack and beverage provider. The company will also present […]

Blue Chip Helps Create ‘Britain’s Got Talent’ Partnership for Pilgrims Choice

Blue Chip Helps Create ‘Britain’s Got Talent’ Partnership for Pilgrims Choice

Blue Chip, the leading promotional marketing agency with offices in Manchester and London, has created a campaign partnership between cheese brand Pilgrims Choice and the UK’s best loved talent show Britain’s Got Talent. The show returns to ITV this weekend with judges Simon Cowell, Amanda Holden, Alesha Dixon and David Walliams. Pilgrims Choice, which positions […]

Cheetos & Doritos Form A New Spicy & Crunchy Snack Combo

Cheetos & Doritos Form A New Spicy & Crunchy Snack Combo

Cheetos and Doritos, two of the marquee brands from PepsiCo’s Frito-Lay division, are unleashing a playfully bold snack mix that delivers a double-dose of crunch and spice. The one-of-a-kind snack mix combines Cheetos Flamin’ Hot cheese flavored snacks with Doritos Dinamita Chile Limon rolled tortilla snacks, putting two blockbuster brands in a single bag. The […]

Lay’s to Launch Biggest Global Integrated Marketing Campaign in Brand’s History

Lay’s to Launch Biggest Global Integrated Marketing Campaign in Brand’s History

Lay’s – the world’s #1 snack brand – announced today a major global integrated marketing campaign and new multi-dimensional promotional partnership featuring record breaking football superstar, Leo Messi. The campaign celebrates the simple pleasure of globally enjoyed Lay’s potato chips and extends across three executions: master brand communication, Lay’s Deep Ridged snacks and an additional […]

Sprite & LeBron James Mix It Up to Create a New Limited-Edition Flavour

Sprite & LeBron James Mix It Up to Create a New Limited-Edition Flavour

NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavour. Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavour formulated in […]

Starbucks & Oprah Winfrey Team to Create Teavana Oprah Chai Tea

Starbucks & Oprah Winfrey Team to Create Teavana Oprah Chai Tea

Howard Schultz, chairman, President and CEO of Starbucks, and Oprah Winfrey, global media leader and philanthropist, announced a first-of-its-kind collaboration to co-create Teavana Oprah Chai Tea. Beginning April 29, Teavana Oprah Chai will be sold in Starbucks and Teavana stores across the U.S. and Canada, with Starbucks making a donation for each product sold to […]

Williams Martini Racing Puts The Stripes Back On The Grid

Williams Martini Racing Puts The Stripes Back On The Grid

Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two of the most iconic brands in Formula One racing, creating Williams Martini Racing. The announcement was made during an event held here, as part of the 2014 team launch. “We are thrilled to welcome Martini […]

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