British pub group Wetherspoon said it would no longer sell Heineken drinks at any of its 926 pubs after a disagreement with the Dutch brewer over pricing in Ireland. Wetherspoon, whose cheap drink and food offers have proved popular in the UK, has been selling pints of Heineken lager and Murphy’s stout at prices around […]
On October 31st the United States Grand Prix returned to Circuit of the Americas in Austin, TX for only the third time, where the Williams Martini Racing team made its US debut. Earlier this year, Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two […]
Maison MUMM is proud to announce its partnership with internationally acclaimed DJ and music pioneer David Guetta, on the launch of his track ‘Dangerous’. This marks the first time the House has partnered with an innovator from the music industry. David Guetta is one of the world’s most iconic DJs and has truly changed the […]
Heineken, the world’s leading international brewer, launches its coveted “#Heineken100” initiative, an exclusive product collaboration and seeding program that celebrates Heineken’s uber-influential consumers. This year’s program marks the third in partnership with Chris Gibbs, owner of pioneering retail outpost Union Los Angeles. In its fifth year, the 2014 program will be elevated to new heights, […]
Heineken announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS. The partnership, which commences in January 2015, further establishes Heineken’s standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase new experiences and open their world. […]
Domino’s Pizza of Canada, based out of Leamington, Ontario, announced a major partnership with Dairy Farmers of Canada by committing to using only cheese made from 100% Canadian milk on all its pizzas and other menu items. Domino’s is the first national pizza company in Canada to have made this commitment. “Domino’s decision to only […]
Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum and candy, announced that it has signed a global agreement with Google, focusing on online video. This is part of the company’s strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 […]
This year, evian and French fashion house KENZO collaborated to design the 2015 evian Limited Edition bottle. KENZO’s Creative Directors, Carol Lim and Humberto Leon, have united with evian to convey their graphic, intimate vision for this one-of-a-kind creation unveiled at Paris Fashion Week and available in the U.S. beginning November 2014. The mysterious and strange […]
Coca-Cola is unveiling the next step in its global partnership with Ubisoft with the launch of unique content available via the new mobile game Just Dance Now. The content will be available for free via QR codes on 250ml cans of ‘Coca-Cola’, ‘Diet Coke’ and ‘Coke Zero’. The mobile game will be downloadable for free […]
Grey Goose vodka has announced a global partnership with Virgin Galactic, Richard Branson’s commercial spaceflight experience. The partnership will feature the creation of exclusive content, experiential events, limited editions and consumer retail engagement. The partnership was announced last night at the Rose Space Centre and Planetarium in New York. Grey Goose will mark the partnership […]