McDonald’s UK has launched a new campaign to promote ‘soft skills’ such as communication, interpersonal, and teamwork capabilities in a UK-wide scheme backed by entrepreneur James Caan. The restaurant chain’s drive will be backed by organisations including the CBI, National Youth Agency, LearnDirect and Barclay to help improve soft skills in the workplace. McDonald’s has […]
Minibar, the premier online destination providing consumers and businesses with access to on-demand alcohol delivery, announced the launch of a partnership with Absolut Vodka, the number one premium vodka in the U.S. The partnership is a pilot program launching in New York that provides users with custom cocktail kits on-demand for the holidays. The two […]
Belvedere, the world’s original luxury vodka, is delighted to collaborate with Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment to promote Spectre, the highly anticipated 24th installment of the James Bond series, due for global release on November 6, 2015. Belvedere will release two custom made and limited editions to celebrate Bond’s vodka […]
British pub group Wetherspoon said it would no longer sell Heineken drinks at any of its 926 pubs after a disagreement with the Dutch brewer over pricing in Ireland. Wetherspoon, whose cheap drink and food offers have proved popular in the UK, has been selling pints of Heineken lager and Murphy’s stout at prices around […]
On October 31st the United States Grand Prix returned to Circuit of the Americas in Austin, TX for only the third time, where the Williams Martini Racing team made its US debut. Earlier this year, Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two […]
Maison MUMM is proud to announce its partnership with internationally acclaimed DJ and music pioneer David Guetta, on the launch of his track ‘Dangerous’. This marks the first time the House has partnered with an innovator from the music industry. David Guetta is one of the world’s most iconic DJs and has truly changed the […]
Heineken, the world’s leading international brewer, launches its coveted “#Heineken100” initiative, an exclusive product collaboration and seeding program that celebrates Heineken’s uber-influential consumers. This year’s program marks the third in partnership with Chris Gibbs, owner of pioneering retail outpost Union Los Angeles. In its fifth year, the 2014 program will be elevated to new heights, […]
Heineken announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS. The partnership, which commences in January 2015, further establishes Heineken’s standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase new experiences and open their world. […]
Domino’s Pizza of Canada, based out of Leamington, Ontario, announced a major partnership with Dairy Farmers of Canada by committing to using only cheese made from 100% Canadian milk on all its pizzas and other menu items. Domino’s is the first national pizza company in Canada to have made this commitment. “Domino’s decision to only […]
Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum and candy, announced that it has signed a global agreement with Google, focusing on online video. This is part of the company’s strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 […]