Jameson Looks to Newly Designed Bitters to Tell ‘Authentic’ Brand Story

Jameson Looks to Newly Designed Bitters to Tell ‘Authentic’ Brand Story

Jameson is hoping the launch of its newly created Wild Sloe Berry Bitters will help communicate its product origins and give fans a new way to taste its well-known flavours. The Pernod Ricard-owned Irish whisky worked with Pearlfisher to create the brand and packaging design for Wild Sloe Berry Bitters that aims to be visually […]

Mondelēz International Launches Pearlfisher Designed Cadbury Glow in India

Mondelēz International Launches Pearlfisher Designed Cadbury Glow in India

Mondelēz International has introduced premium gifting range Cadbury Glow in India. It is intended as a year round gift and features brand strategy, brand architecture, brand identity and graphic packaging design from Pearlfisher. “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As a brand that shares so many attributes with […]

Pearlfisher Gives Ben & Jerry’s A New Look

Pearlfisher Gives Ben & Jerry’s A New Look

Pearlfisher has created new packaging designs for ice-cream brand Ben & Jerry’s, which are set to roll out internationally. The designs were developed by Pearlfisher’s New York office and aim to “elevate” some of Ben & Jerry’s existing brand elements, including the blue sky with clouds and the green pastures. The consultancy says that these […]

Cadbury Rolls Out New Look For Its Hot Drinks

Cadbury Rolls Out New Look For Its Hot Drinks

Bulletproof has revamped the packaging for Cadbury’s hot drink range. Cadbury’s hot drink range includes instant hot chocolate and drinking chocolate as well as the Highlights range. Bulletproof says it wanted to create a more recognisable product that does justice to the reputation of Cadbury. The redesign follows a new look for Cadbury Dairy Milk, […]

SAB Miller’s Ursus Unveils Rebrand With Pearlfisher

SAB Miller’s Ursus Unveils Rebrand With Pearlfisher

SAB Miller’s Ursus, one of Romania’s most iconic beer brands, has unveiled a rebrand with Pearlfisher. Pearlfisher’s challenge was to bring the Ursus brand identity and packaging in line with their new communications platform in order to create an integrated brand expression. Sarah Cattle, Pearlfisher creative director, explained: “We created a unique graphic and structural […]

Pearlfisher Brands Allergy-Free Food Brand Ilumi

Pearlfisher Brands Allergy-Free Food Brand Ilumi

Pearlfisher has created the identity for allergy-free food brand ilumi, which aims to challenge perceptions of the category as niche or less enjoyable. Pearlfisher creative director Sarah Cattle says the new identity uses ‘a vibrant colour palette that celebrates the tasty variety of dishes, in conjunction with a bold graphic precision that reflects the exact […]

Pearlfisher Designs Brand Identity for Manomasa

Pearlfisher Designs Brand Identity for Manomasa

Pearlfisher has designed the brand strategy, name, tone of voice, brand identity and packaging for Manomasa, the new tortilla chip brand from All Good. Pearlfisher was tasked with moving away from Mexican clichés and the brash, artificial world of party snacks and has created a bold, characterful celebration of the ‘real’ Tortilla chip. The product range pays homage […]

The FAB Awards Name Daniel Bonner As Jury President

The FAB Awards Name Daniel Bonner As Jury President

Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Daniel’s calibre to Chair the Jury. Daniel as a Creative and Daniel as a Leader is as […]