The Doritos brand revealed that its Crash the Super Bowl contest — where consumers compete to have their own Doritos ads air in front of a television audience of millions — will be open to fans around the world. As part of this year’s contest, two lucky winners will see their ads air during Super […]
http://www.youtube.com/watch?v=vPdJOwwiO0s Pepsi and the NFL have released a video in preparation for the first kick-off of Super Bowl 48, asking viewers: “Are you fan enough?” ‘March to 48’ is the first of two films from TBWA building anticipation ahead of the tournament and offers fans a glimpse of NFL greats like San Francisco 49ers coach […]
PepsiCo Beverages Italy, has selected Rexam‘s Fusion aluminum bottle as its pack of choice for their limited edition Pepsi Beyoncé bottle. Chosen for its stand out shape and the graphic potential available from Rexam’s high definition printing, the Fusion aluminum bottle encapsulates the global partnership between PepsiCo and Beyoncé, and Pepsi’s close association with the […]
Pepsi MAX will air the brand’s new TV commercial to support its latest, and biggest, gaming campaign. Debuting just ahead of the official NFL season, the ad, titled “Disappearing Sanders”, is the television expression of the current Pepsi MAX promotional campaign bringing excitement to fans by inviting them to unlock a legendary player in the […]
Mountain Dew launched ‘Portraits.’ Featuring DEW family all-stars including race car driver Dale Earnhardt Jr., pro snowboarder Danny Davis and pro skateboarder Paul Rodriguez, the visually arresting ads are moving portraits that leverage trending technology to showcase some of the most unique and defining aspects of each individuals’ life. http://www.youtube.com/watch?v=CcWnfduAS_E&feature=youtu.be “Mountain Dew has always been […]
Manchester United Football Club and PepsiCo announced a multi-year regional sponsorship agreement in Asia-Pacific. Under terms of the agreement, PepsiCo will become the Official Soft Drinks Partner of Manchester United in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use Manchester United branding on its products and point of […]
Pepsi Max has launched a new campaign, with Arnold KLP responsible for brokering the deal to make Dynamo the face of Pepsi Max in the UK. The campaign aims to encourage consumers to ‘Live for Now’ and make their everyday experiences as exciting as they can be. The partnership kicked off on June 23rd with […]
With every refreshing sip of Diet Pepsi, you’re getting more than a drink; you’re getting a bubbly timeout that brings fun to your day … and, sometimes the delightful surprise of meeting a famous face. This summer, Diet Pepsi is teaming up with Hollywood actor, Josh Duhamel to bring the fun to fans. Unsuspecting Los […]
Ruffles, one of the flagship brands from PepsiCo’s Frito-Lay division, is adding a twist to one of America’s most popular side dishes. Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are the first-ever French fry-shaped snacks sliced from real potatoes. The new […]
Gaming fans in the U.S. will soon be able to experience the next level of play thanks to the biggest gaming promotion in Mountain Dew and Doritos brand history. This fall, celebrating a new generation of gaming, the Mountain Dew and Doritos will give fans the opportunity to get their hands on thousands of Xbox […]